News
‘My World’ Vs ‘Big World’: New report reveals responsibility shift of the ethical consumer
By Rose Allerston, Smoking Gun Against a backdrop of tumultuous world events and the cost of living crisis, consumer attitudes have altered irrevocably. It’s the [...]
Your next copywriter could cost you 70% more than you think
By Jeff Edis, Senior Copywriter and founder at Words Words Words UK We all know a new hire is going to cost more than the headline [...]
MPA Member Spotlight – Laura Pearson, Commercial Director, Kalua
Agency Business Name Kalua What do you do? Kalua are an audio creative agency and audio production company rolled into one – we’re one of [...]
Manchester firms collaborate to launch new PR apprenticeship
Replicating the spirit of the MPA, two highly respected Manchester based businesses have forged a new alliance to help alleviate the talent shortage in PR [...]
MPA Blog Share: Rubbish In, Rubbish Out. (Computers and Creative Briefs, a Cautionary Tale).
By Jeff Edis, Senior Copywriter and founder at Words Words Words UK To be historically correct, the phrase first emerged as ‘Garbage In, Garbage Out’. [...]
Altrincham agency C21 celebrates 25 years in business
This June is a landmark moment for Altrincham-based, employee-owned agency, C21. Originally founded in 1998, trading out of a small office on Atlantic Street, [...]