Shortlist

Campaign Categories

Best Digital Campaign

• Mobsta, Wavemaker and Triple Dry Driving Sales of Deodorant? No Sweat
• Mobsta, Republic of Media, and TfGM TfGM – Have You Got Your Ticket?
• EssenceMediacom, a WPP Media Brand Recipe for Absolute Collagen’s AI Win
• McCann Manchester Importance Of Flipping Industry Norms
• Crimtan, Fusion Unlimited & University of Leeds UoL Applications: Powered by Data
• EssenceMediacom, a WPP Media Brand Making 180 Stores Feel Truly Local
• Edison Media Sandcastle Waterpark: A Record Year
• PHD Manchester & Grupo Bimbo (Takis) Can’t Hide Your Intensity
• Wavemaker, a WPP Media Brand We’re Going Places
• Wavemaker, a WPP Media Brand When the House Is Invisible, Change Odds
• Carat, Greggs, Blis From Insight to Impact: Greggs Xmas Wins

Best Creative Campaign

• EssenceMediacom, a WPP Media Brand From Fine Lines To Laughter Lines
• EssenceMediacom, a WPP Media Brand Understanding Greatness Needs No Service
• Seventy7 Making Proper Good Things Happen
• Dentsu & News UK Newsstands to Catwalks: Next A/W

Best Media Campaign

• Leasing Options & Reigning Media From Sceptic to Sky Sports Sponsor
• The Guardian From Play to Purpose with Co-op & Carat
• Notorious Communications Butchers x Chanel 5’s Country Living
• Mail Metro Media, Carat, VisitScotland Good for the Soul
• McCann Manchester Importance Of Flipping Industry Norms
• Republic of Media A ‘Powerfully Simple’ Venture into TV
• EssenceMediacom, a WPP Media Brand From Media Interruptions to Healthcare
• EssenceMediacom, a WPP Media Brand Turning Tyres Into a Performance Story
• EssenceMediacom, a WPP Media Brand How an Unofficial Sponsor Beat 50:1
• EssenceMediacom, a WPP Media Brand Tetley Chose Rituals Over Reach
• TBWA\MCR Dodge The Finger
• Edison Media We Run This City with JD Sports x Nike
• Wavemaker, a WPP Media brand Out of Your Head and Into Your Home
• News UK No Parental Guidance
• PHD Manchester & Grupo Bimbo (Takis) Can’t Hide Your Intensity
• Wavemaker, a WPP Media Brand Nothing Beats Playing the Long Game
• Carat, Co-op Funeralcare “From Behind to Front of Mind”

Best Sales Team Campaign

• Mobsta, Wavemaker, and Triple Dry Driving Sales of Deodorant? No Sweat
• Channel 4 Sales & Wavemaker for Wayfair Filtered Interiors
• Mail Metro Media, Carat, VisitScotland Good for the Soul
• Immediate, Crown Paints & Notorious Communications Colour your Senses

Best Integrated Campaign

• Channel 4 Sales & Carat for VisitScotland Where to Next?
• McCann Manchester Schär: Better Media for Better Health
• EssenceMediacom, a WPP Media Brand From Media Interruptions to Healthcare
• Wavemaker, a WPP Media brand Clarkson’s Farm, Sponsored by Morrisons
• Wavemaker, a WPP Media brand Dr Oetker’s Book Club Hit the Aisle
• Edison Media We Run This City with JD Sports x Nike
• Wavemaker, a WPP Media brand Reigniting Passion for Teaching
• Mail Metro Media, Havas, Matalan Your Tribe
• News UK & Specsavers Grab a Grant – Specsavers x The Sun
• Wavemaker, a WPP Media Brand Original Source x HYROX
• Carat, Nerds, Global ‘Make it a NERDS Summer’
• WPP Media Search It & Weep

Best PR/Social Campaign

• Smoking Gun Fry & Mighty
• Channel 4 Sales, Vega & Propaganda for Cloud 9 GRWM: Roots & Resilience
• EssenceMediacom, a WPP Media Brand From Fine Lines to Laughter Lines
• Wavemaker, a WPP Media brand From Hardship to Hope
• Mail Metro Media, Havas, Matalan Your Tribe