Media Agency Group (MAG) is spear-heading a global digital campaign to build momentum and awareness of the FIFA World Cup Qatar 2022, on the back of the release of the emblem.

The @roadto2022 #seeyouin2022 digital activity is running internationally, including in the USA, UK, Germany and Mexico and sees pre-selected social media influencers create and share bespoke content which reflects their personality and tone of voice.

Featured at the heart of the campaign is FIFA world cup’s 2022 launch promotional video which will be shared across channels including YouTube, Facebook and Twitter.

John Kehoe, CEO of Media Agency Group said: “We are honoured to be involved in @roadto2022. It is a completely revolutionary way of launching an emblem and building awareness of the FIFA World Cup Qatar 2022 and the digital activity is already creating huge interest. It has been a wonderful opportunity to further utilise our expertise in destination marketing”.

The social media influencers involved in the digital campaign are from the world of photography and sport.

The new emblem design celebrates the eight stadiums that will host the event, as well as the traditional woollen shawls worn in the Middle East – to reflect it being the first World Cup staged in the winter.

Qatar won the right to host the 2022 World Cup in a 2010 vote.

The tournament will start on 21 November, with the final on 18 December – the national day of Qatar.

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Please contact Lisa Wood for further information.