NHS Professionals (NHSP) and ‘Media Agency Group’ have had phenomenal success to a national media campaign to attract more healthcare professionals back into the NHS to help fight the Corona Virus pandemic – attracting 24,000 to respond to the ‘call-to-action’ in just ten days.

The campaign titled ‘Stand up, Step Forward, Save Lives’, is a national drive which is currently running across prime spots on national radio and TV channels to raise awareness of NHS Professionals’ COVID-19 Rapid Response service – which was launched to accelerate the bank registration process and move qualified nurses, doctors and other healthcare professionals to the front line as quickly as possible.

John Kehoe CEO of Media Agency Group said: We are thrilled to be working with NHS professionals during this time of unprecedented demand. I’m proud of the way our team worked quickly (not to mention remotely!) during the lockdown period and grateful to our media partners for their efforts to over deliver on what is such a vital message.” 

NHSP runs the largest staff bank within the NHS and is owned by the Department for Health and Social Care. This campaign aims to boost and support the wider NHS in attracting more healthcare professionals back into the service.

NHSP welcomes professionals from any part of the healthcare system, whether NHS or private, recently retired or students. To join the NHSP bank, please visit our website nhsprofessionals.nhs.uk

To watch the Stand Up, Step Forward, Save Lives campaign videos, please click on the links below:

Nurses video

Doctors video