MPA Thrive bring in SAS veteran after research shows just 30% of workers are engaged by their job

An SAS veteran has been brought in to coach Manchester business leaders after research revealed just 30% of workers in the region are engaged by what they do at work.

This year’s MPA Thrive event will see former special forces veteran Martin Murphy employ proven SAS tactics to give Manchester businesses a better chance of success.

Martin – famed for his From Mercenaries to Missionaries book – is one of a raft of elite business speakers at this year’s MPA Thrive event – being staged at INNSIDE in Manchester on Thursday May 23rd.

Martin’s talk will focus on how businesses can become more effective leaders of people by utilising psychological trust and working together in small teams.

Martin’s speech comes on the back of research, revealed by fellow MPA Thrive speaker Nikki Gatenby, that some 70% of the Mancunian workforce turns up to work with just one aim – not to get fired!

Award-winning business expert Nikki, a leader, writer, speaker and consultant in her role as MD and Owner of Propellernet, maintains her research shows that just 3 in 10 workers are engaged by their job. She has made it her mission to plug into the passions of her team to truly engage her staff at every level.

And the results speak for themselves – Propellernet has won awards across the marketing spectrum, from PR Moment and the DMA’s for impact through to the Grand Prix at The Drum for creativity. As well as for MD of the Year, Digital Woman of the Year and Business of the Year.

Nikki said: “The research shows that most employers are wasting 70% of their salary bill. It is terrifying. Employers need to bring their employees’ passions, their side-hustles, into the workplace and use them to improve what they do.

“That’s the way we approach every day at Propellernet. We ask people what they are genuinely interested in and try and incorporate that into their working day. An engaged workforce is an effective one.”

Martin Murphy described how he will use SAS tactics to give businesses a better chance of engaging their workforce.

He said: “The military is especially good at a tactical and operational level. We learn how to work together in small teams that are intra-dependent. I have designed a process based on this where workers on the frontline will have the ability to make decisions themselves without sinking the ship.

“It can be really rewarding and effective for businesses for these front-line workers to make their own decisions.”

Thrive is back this month and it is bigger and better than ever.

Thrive, organised by the Manchester Publicity Association (MPA), is a unique and powerful day full of keynote speakers, workshops, breakout sessions and much more.

Thrive is designed for business owners, team leaders and employees at every level of Greater Manchester’s Media, Digital and Creative industry. Thrive is for anyone looking for inspiring ways to help themselves or their business grow and practical ways to motivate their people in the process.

This year, the MPA has brought together a world-class line up of entrepreneurs, business leaders and well-being experts all with a common goal; to help businesses Thrive.

Hosted by Liane Grimshaw, MD of Supareal, Andy Johnson, MD of Andy Johnson Media and Christian James, Chair of the MPA and MD of the IF agency, this year’s Thrive event features talks by a host of acclaimed experts including Nikki Gatenby, MD and Owner of Propellernet, Martin Murphy, International Coach at Elite Leadership Global, Claire Sanderson, Editor of Women’s Health Magazine and Peter Czapp, Co-Founder of The Wow Company.

Thrive is organised by the MPA, the leading not for profit association that represents the entire Media, Digital and Creative community in Greater Manchester. The MPA’s vision is for Manchester to be recognised as the best place on the planet to work in this sector.

MPA Chair Christian James said: “This year’s Thrive really will be absolutely first class in every sense. We’re so excited by the stellar line up of speakers, panellists and experts in productivity, positivity, profitability and well-being.

“Looking for growth – either personal, commercial, or both? Want to bring your whole self to work? Trying to inspire your team to do the best work of their lives? Need practical advice on developing a culture of profitability? Thrive will address these challenges in one unique day. It’s an event not to be missed for the region’s businesses and business leaders.”

Thrive delegates can kick start their day by booking into a Wellbeing Workshop – each offering personal guidance on topics such as Nutrition, Meditation and Pilates – before a light breakfast and then inspiring sessions through till lunch and beyond.

Then there’s a whole day of sessions, talks, and experts, with the focus this year on both personal and business growth with the key ingredients being culture, resilience, motivation and focus.

For tickets and information on this year’s event visit