And this is what they said …
Marcus Hadfield, Chief Strategy Officer, Apadmi
“The best entries have a clear objective, a standout idea and strong results. They also avoid cliché and waffle – remember it’s a word limit, not a target …”
Holly Dewsbury, Agency Lead – Facebook & Instagram
“Turn up the volume to get cut through on your award entry by saying it sharp and saying it well. Include the context but importantly what makes your entry have the X factor when it comes to the category and always be prepared to back up your statement with key results based directly on your initial objectives …”
Joyce Kelso, Associate Director, Marketing – IPA
“A good entry for me is when a story is well told. Set the context, tell me what you did, give real tangible numbers on how it worked and the single distinguishing thing that makes your entry better than any of the others …”
Entry deadline now extended to 29th October 6pm.