Coca-Cola joins forces with One Minute Briefs for 24-hour creative social media campaign
Coca-Cola Freestyle is partnering with Manchester UK, based One Minute Briefs to give creatives across the globe the opportunity to create ads that bring to life the 100+ amazing drink choices fans can explore and pour through the innovative – and interactive – beverage dispenser.
Coca-Cola Freestyle – previously named one of the coolest products of the decade – is offering One Minute Briefs’ BIGGEST EVER prize pot totalling £10,500 to spark inspiration, with a grand prize of £4,000 cash up for grabs for the winning ad, 2nd prize of £3000, 3rd prize of £2000, 4th prize of £1000 and 5th prize of £500.
Winning ads will also be showcased on the Coca-Cola Freestyle social channels with winners decided by the Coca-Cola Freestyle and One Minute Briefs team.
But budding creatives have to be quick. In true One Minute Brief style, the creative brief will be live for just 24 hours, going live on the @OneMinuteBriefs pinned tweet at 9 a.m. BST (4 a.m. EST) on Friday (September 17) with winners will be announced next week.
One Rule. One Minute. Create an Ad.
One Minute Briefs promote brands & causes via social media by challenging their creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to its 35,000+ followers, which generates millions in reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content. OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and hosts regular workshops, talks & events for followers, otherwise known as the OMBLES.
Some of the other brands that have worked with One Minute Briefs recently include: Marmite, ABSOLUT, Twitter, ClearScore, EE, Clear Channel, Met Office, Pringles, Oxfam, WWF & ITV.
One Minute Briefs Founder, Nick Entwistle, said: “It’s incredible to be collaborating with such a well-known brand such as Coca-Cola. It’s something I would have only dreamt of when starting One Minute Briefs as a fun side-project at university a few years ago. Having the opportunity to work with such a big household name is huge for our community and the prizes are the biggest we’ve ever been able to give away. It’s great to see how far we’ve come as we head to our 10th anniversary on Twitter. We are being taken seriously by the creative world and showing that instinctive, collective creativity has its place and can achieve big things.”
Coca-Cola – Director of Marketing, Kate Santore, said: “Coca-Cola Freestyle’s focus is to give consumers choice and variety to spark their creativity. Our consumers are some of our best brand storytellers and the partnership with One Minute Briefs is a natural extension as we come together to inspire the creative community to evoke the essence of Coca-Cola Freestyle in new ways. We can’t wait to see what the community dreams up!”