We hope you are busy getting your entries selected and preparing them to enter the MPA Awards 2023.
Our Chair of Judges Nicky Unsworth has offered some top tips to get you started:
“Set the scene and be clear about the problem you are trying to solve. Tell the story in a way that brings the case study to life and shows the passion and insight that’s gone into it. And finally make sure you state your objectives clearly and that your results relate back to your objectives.”
Our esteemed judge Richard Aldiss, MD of McCann Manchester, has also shared what he will be looking for:
“For me it’s about demonstrating creativity (in whatever context), and the human element in what should be a concise and evidence-based entry format.”
You can find out about our full judging line up here.
So, don’t forget to log in here and create your account. You can save your entry as a draft and go back to it as many times as you like before submitting your final entry.
Remember! As an MPA Member your first entry is FREE.