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MPA Blog Share: Dr Jeff McCarthy of Manchester Metropolitan University shares results of recent Graduate recruitment survey

A recent survey involving the MPA revealed more effective ways to attract and retain graduate talent. They include job titles, words used in job advertisements and job descriptions, and the recruitment process. Led by Dr Jeff McCarthy of Manchester Metropolitan University, the “graduate recruitment and attributes survey” was the first to combine the findings of members from six industry bodies: Manchester Publicity Association; Manchester Digital; Data and Marketing Association; pro-manchester; Interactive Advertising Bureau; and Chartered Institute of Marketing. Job titles can mean the difference between a graduate applying or not. If it is not a title considered to be ‘graduate [...]

2024-02-15T20:54:45+00:00February 15th, 2024|Uncategorized|

MPA Podcast new episode: ‘Freelancing and Fresh Perspectives’ with Polly Ward and Rick Ward

"We want to do nice work for nice people." Freelancers are key to supporting the industry, so how can they be better supported? Podcast Host and MD of MPA Cindy Simmons gets the perspective of Polly and Rick Ward, the father and daughter founders of We Are The Allies. Allies is a creative freelance network matching freelancers together with clients. Both freelancers themselves, Rick and Polly bring fresh insights into how you can bring a freelancer onto a project and the benefits of doing so. They also divulge the most in-demand creative roles, plus how freelancers are adapting to a [...]

2024-02-15T10:20:49+00:00February 15th, 2024|Uncategorized|

MPA Blog Share: ‘The humanisation of your pet marketing strategy’

by Laura Belshaw, Head of Digital & Social, IF agency There’s no denying we’ve long been a nation of pet lovers, and thanks to lockdown spurring a shift in homeworking, pets are playing an even bigger part in our lives. Payday priority is now finding a matching outfit for dog and owner or sourcing special grain-free treats for our pets (ahem, guilty!). Say hello to the humanisation of pets. From personalised meal plans on subscription to indulging on the latest tech, our pets are now treated like an equal part of the family. You only have to dip into Google [...]

2023-03-16T15:49:34+00:00March 16th, 2023|Uncategorized|

It’s not all Kate Moss and David Beckham… Why influencer marketing has become a marketing must

by Claire Lancaster, Head of Social, The if Agency. A-listers might have once had sole rights to influencer marketing, but those days are gone. An ‘influencer’ is anyone who has an established social media following and can sway the choices and behaviours of their followers. Content from a celebrity might well reach huge numbers of people, but that doesn’t mean it’s the most appropriate audience. Influencers who are more aligned to your audience and embody your brand values can be much more effective to collaborate with. You’ll likely get better results for less investment with a smaller group of the [...]

2022-11-07T14:02:40+00:00November 7th, 2022|Uncategorized|

MPA announces second keynote speaker at Charity Lunch

The MPA have announced their second keynote speaker - Nikki Barraclough, Executive Director of Prevent Breast Cancer - at their Charity lunch on 5th October. Nikki will share the amazing work the pioneering team undertakes and how events like this are so important to them as a charity. Read more about Nikki and her role at Prevent Breast Cancer here After a hugely successful event last year, the MPA is delighted to be partnering with the inspiring Prevent Breast Cancer again this year for their month of fundraising during October. PBC is the only UK breast cancer charity funding ground-breaking research solely [...]

2022-09-20T07:58:09+00:00September 20th, 2022|Uncategorized|

Member Spotlight – If Agency

Welcome to our latest member spotlight; an opportunity for our members to introduce themselves to one another, make connections and spread the word about your business. Next up is independent creative agency The IF agency, who have been MPA members for a decade this year and whose MD, Christian James, is the current MPA Chair. Agency / Business name If agency What do you do? We’re a creative company that helps brands of all shapes, sizes and industries to find their distinct, authentic and compelling position in increasingly noisy and cluttered markets. Then we deliver an insight-driven creative solution that’s [...]

2022-08-10T09:53:41+00:00August 10th, 2022|Uncategorized|

Introducing: ‘Technically speaking’: A new, free to attend meetup for data-tech- product-CRO-UX/UI–analytics

Leif Kavan Radford - Data and Tech Recruitment Director, The Candidate "Recently I’ve noticed there is a real hunger within my network to get back to normality and start meeting up face to face again. Pre-covid there were tons of Meetups, conferences, events and the like happening, but sadly many of them haven’t returned. With there being so few options out there at the moment, but knowing there was an appetite for it, I decided it was time to do something about it, so: I’ve decided to organise my own! I’ve been part of the Data/Tech world in Manchester for [...]

2022-06-29T09:16:36+00:00June 29th, 2022|Uncategorized|

Introducing our April member spotlight

The Voiceover Gallery is an audio production company with recording studios in Manchester and London, and a large database of voices and linguists covering most accents and languages! They have been running since 2004, and recently moved into their swanky new studio in Soho which has 2 engineer assisted studios, and a fully self op booth for voices/clients to hire which you can see Katie modelling in her photo. Over to you Katie ... Agency / Business name The Voiceover Gallery What do you do? I am Head of Production here at TVG, so I look after our fabulous team of Project [...]

2022-03-31T11:08:44+00:00March 31st, 2022|Uncategorized|

Two+Two – the premier event for Creative and Marketing students in the North – is back!

Talent is a huge issue for the Creative and Marketing sector, so would you like to help the next generation of Creative & Marketing Graduates?  Welcome to Two+Two – an event that brings together the industry to nurture and find those Rising Stars. Now in its 5th year, Two+Two is the premier event for Creative and Marketing students in the North. Organised by Creative Resource and a committee from the industry including agencies such as Access, Havas Lynx, McCann Manchester, the event enables the next generation of talent to connect with industry, gain experience and receive expert mentorship. Two+Two is [...]

2022-02-07T14:10:32+00:00January 26th, 2022|Uncategorized|

Welcome to our final MPA member spotlight of 2021

This final spotlight of the year comes from MPA board member, director and business owner of Peachy, Belinda Peach. To those of you who don't already know Belinda, we hope you find this interview an interesting insight into the work Peachy are involved in. Agency / Business name  Peachy  What do you do?  Peachy is a training and development consultancy. We deliver sector-specific business growth programmes that support and sustain the Creative Digital Media (CDM) sector. As an active member of both the MPA board, supporting the Talent and Skills agenda, and the Diversity and Inclusivity task group, we provide an industry-led [...]

2021-12-22T16:11:18+00:00December 22nd, 2021|Uncategorized|
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