MPA Awards 2023: A few words from this year’s judges
We hope you are busy getting your entries selected and preparing them to enter the MPA Awards 2023. Our Chair of Judges Nicky Unsworth has offered some top tips to get you started: "Set the scene and be clear about the problem you are trying to solve. Tell the story in a way that brings the case study to life and shows the passion and insight that’s gone into it. And finally make sure you state your objectives clearly and that your results relate back to your objectives." Our esteemed judge Richard Aldiss, MD of McCann Manchester, has also shared [...]