A study into the creative agency landscape has found that the majority of agency owners are confused by insurance, which in turn leads to risks of being incorrectly insured for key contracts and tenders. Respondents’ comments from the research include: “We learned the hard way, being caught out and discovering we were not insured cost us £30k.” and: “Insurance is complicated. Forms are difficult to understand if you don’t know the terminology.” The national study was conducted by North West-based creative business insurance specialist, Risk Box. 50 agency owners took part in the online survey and focus group sessions, held [...]

Channel 4 today announces a new commercial deal for Made in Chelsea in 2019 including sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed. The sponsorship deal with Sensodyne, a GlaxoSmithKline Healthcare (UK) brand, was secured between 4Sales and Publicis Media Agency. It will run across all series in 2019 as well as repeats across all platforms, including All 4. In a deal brokered in Manchester by Media Agency Group and 4Sales, Made in Chelsea cast members Sophie Habboo, Melissa Tattam and Sophie Hermann will wear Never Fully Dressed clothing in the new series [...]