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Dan Sodergren to champion MPA’s diversity and inclusion

Digital marketing and tech expert, Dan Sodergren is to head the MPA’s diversity & inclusion agenda across Manchester’s media, digital and creative industry. In this newly developed role, Dan will lead all direct or partnership initiatives including taking forward the MPA’s D&I research initiative that was launched last year. As a regular pundit on the BBC and ITV, as well as roles with Media City’s The Landing and personal development tool YourFlock, Dan is a well known figure across the Manchester digital and tech sector. Of his new role, Dan had this to say: "I am so excited to have [...]

2020-09-30T09:45:20+00:00September 29th, 2020|MPA, News|

MPA Blog Share: ‘Creativity out of adversity’

By Christina Clarke, Managing Director of C21  According to a 2010 study by IBM’s Institute for Business Value, business leaders identified creativity as the most important ‘leadership’ competency. This could be because it’s long been recognised that challenge can foster better creativity. Psychologists label this ‘post-traumatic’ growth – an ability to problem solve and create in the face of serious difficulty. An appreciation for channelling trauma that has fuelled many artists and writers over the centuries. Amongst his numerous insights, the 20th century artist, Henri Matisse once said that ‘creativity takes courage’. For many, this rings true right now. Within [...]

2020-09-28T08:25:48+00:00September 24th, 2020|Blog, News|

A match funded scheme from Manchester Met to connect your business with their talent

Could your business benefit from some graduate talent? MPA Members, Manchester Met,  are playing their part in going above and beyond to offer help to businesses and graduates alike during these difficult times. They want to support employers getting back on their feet with an exclusive opportunity to employ one of their recent graduates with a match funded internship scheme, whereby the University financially contribute 50% of the graduate salary. Since August, employers in the local area have been benefiting from the funding available on their Graduate Internship Scheme. Manchester Met will support you with 50% of a graduate intern’s [...]

2020-09-09T14:52:27+00:00September 10th, 2020|News|

Delta Comtech Ltd purchases the Fabric trademark and domain name from Fabric Digital Limited

Two Cheshire based computer companies have reached an amicable agreement on using the brand name Fabric. Delta Comtech Limited which trades as Fabric IT has agreed to purchase the Fabric trademark and domain name from Fabric Digital Limited for an undisclosed sum. Delta Comtech provides IT support services whereas Fabric Digital provides web design and digital development services. Delta Comtech's Sales Director, Carl Enser, explained that Delta Comtech rebranded two years ago to Fabric IT and at that time, as the two companies operated in different fields, there wasn't an issue. However more recently there appears to have been [...]

2020-07-23T11:12:53+00:00May 21st, 2020|News|

Low cost glasses launch debut TV ad campaign with Media Agency GroupUP

Online glasses retailer, Low Cost Glasses has today launched its first-ever TV advertising campaign. The “You’ll find any excuse” campaign follows a glasses-wearing family who love their low cost prescription glasses so much, they wear more than one pair at a time…including the dog! The advert also announces Low Cost Glasses’ brand new next day glasses service for customers that also launches this week. Created by the Media Agency Group in Manchester, 10 and 20-second edits will run around mainstream entertainment programming on Sky TV throughout February and March, as well as online and on social media. Sergio Weingarten, CEO at Low Cost Glasses said, [...]

2020-07-23T11:17:42+00:00February 17th, 2020|News, Uncategorized|

Media Agency Group reveals Ola’s London media campaign to disrupt the UK ride-hailing app market

Ola Hits No1 download spot on app store a day after marketing launches Media Agency Group has just unveiled a multi-million-pound campaign for one of the world’s largest ride-hailing apps, Ola, who recently launched in London. It increases the awareness of Ola’s services in the capital, namely its safety and market leading features and partnerships. Ola launched into the UK market in 2018 and has worked with Media Agency Group to build its brand in Bristol, Exeter, Liverpool, Bath, Reading and Cardiff - where it has received an overwhelming response providing about 3 million rides. A teaser campaign launched across [...]

2020-07-23T11:17:42+00:00February 12th, 2020|News, Uncategorized|

Accord Marketing (North) delivers full-scale rebrand for multi-award-winning, yorkshire-based, eco spa – Titanic Spa

Manchester, January 2020: Accord Marketing (North) has created and launched a full rebrand for multi-award-winning destination eco spa, Titanic Spa - and with outstanding results. Consisting of a sleek, stylish and easy-to-use website, as well as a refreshed logo, bespoke brand guidelines and on-site photography, the rebrand has been delivered across all marketing touchpoints. Spa collateral, signage, cocktail menus, gift vouchers and eco-luxury brochures have also received the rebrand treatment. Prior to launch, extensive research was conducted with staff and customers to identify Titanic Spa’s key selling points and value proposition. Working collaboratively with the client, Accord conducted on-site visits [...]

2020-07-23T11:17:42+00:00January 27th, 2020|News, Uncategorized|

Knowsley Safari appoints Media Agency Group to take lead on media planning and buying

Media Agency Group, the No1 independent agency in the Northwest, has added Knowsley Safari to its client roster after a competitive three-way pitch. The agency has been handed the lead from incumbent Vizeum - for the full planning and buying for the popular visitor destination for the next three years . John Kehoe, CEO of Media Agency Group said: “Knowsley Safari is an amazing visitor destination and we are thrilled to be able to use our tourism industry insight and knowledge to enable them to further their build their brand and attract new visitors. The beauty of being an independent agency [...]

2020-07-23T11:17:42+00:00January 16th, 2020|News, Uncategorized|

Last chance for ambitious Manchester businesses to apply for bespoke growth programme

GC Business Growth Hub is issuing a final call for applications to its exclusive Amplify programme as the October start date for its latest cohort approaches. The programme is designed to support Greater Manchester’s digital, creative, and tech businesses to successfully scale up. The nine-month programme, part funded by the Local Growth Fund, is aimed at businesses with the highest potential to generate and sustain growth. Working with partners Form, it will provide successful applicants with support and advice from industry leaders, as well as the training and tools necessary to take their businesses to the next level. The programme is also [...]

2020-07-23T11:17:42+00:00September 17th, 2019|News, Uncategorized|

Media Agency Group scores with FIFA world cup Quatar 2022 campaign

Media Agency Group (MAG) is spear-heading a global digital campaign to build momentum and awareness of the FIFA World Cup Qatar 2022, on the back of the release of the emblem. The @roadto2022 #seeyouin2022 digital activity is running internationally, including in the USA, UK, Germany and Mexico and sees pre-selected social media influencers create and share bespoke content which reflects their personality and tone of voice. Featured at the heart of the campaign is FIFA world cup’s 2022 launch promotional video which will be shared across channels including YouTube, Facebook and Twitter. John Kehoe, CEO of Media Agency Group said: “We [...]

2020-07-23T11:17:42+00:00September 12th, 2019|News, Uncategorized|