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‘My World’ Vs ‘Big World’: New report reveals responsibility shift of the ethical consumer

By Rose Allerston, Smoking Gun Against a backdrop of tumultuous world events and the cost of living crisis, consumer attitudes have altered irrevocably. It’s the communication professional’s eternal challenge to shift our approach with this constantly changing tide. Consumers are demanding more from brands than ever before. They are buying less, shopping around more and every purchase is considered. So how can we adapt our strategy to stay ahead? At Smoking Gun, we’ve launched ‘The Rise of the Shrewd Shopper’ report - an essential playbook for marketing and comms pros into the new consumer landscape. Crucially, it examines the opportunities [...]

2023-11-07T11:53:11+00:00November 7th, 2023|News|

MPA Member Spotlight – Laura Pearson, Commercial Director, Kalua

Agency Business Name Kalua What do you do? Kalua are an audio creative agency and audio production company rolled into one – we’re one of only a few agencies in the UK that specialise just in audio, with our own creative team and studios based at MediaCityUK. We often tell people that while they may not have heard of our name, they’ll most certainly have heard our work. Every week the audio campaigns and content we produce are heard by over 13 million people, across BBC radio, commercial radio, and podcast platforms. Since we launched in 2008, we’ve helped hundreds [...]

2023-07-18T09:19:17+00:00July 11th, 2023|MPA, News|

Altrincham agency C21 celebrates 25 years in business

This June is a landmark moment for Altrincham-based, employee-owned agency, C21.    Originally founded in 1998, trading out of a small office on Atlantic Street, with just five employees – three of whom are still with the company – and big ambitions. It wasn’t long before the business moved to Back Grafton Street in the centre of Altrincham, and from there to their current offices at The Court House on Grafton Street, as demand increased, and growth followed.   The company employs an expert team of project managers, creatives, designers, developers and strategists, who pride themselves not only on their commitment [...]

2023-06-13T12:54:21+00:00June 13th, 2023|News|

MPA Member Spotlight – Mark Law MD of GAIN LINE

Agency / Business name GAIN LINE What do you do? I’m the Managing Director of GAIN LINE which is part of WilsonCooke/Holdings Ltd (co-owner and Group MD). Originally starting my professional life as Developer, I have been working in the agency space for nearly 20 years and have spent over 12 of those with WilsonCooke in various capacities including Digital Project Manager, Development Manager, Operations Director and progressing to Managing Director which is a position I have held for the past 7 years. Put simply, GAIN LINE optimises businesses through our business consultancy and development capabilities. Our unique approach to [...]

2023-06-13T10:21:31+00:00June 6th, 2023|MPA, News|

MPA celebrates 3 new ‘A Place for You’ role models

The MPA is delighted to celebrate three new ‘A Place for You’ role models. Viv Yau is the founder of influencer agency Bee Influence. She also co-founded the non-profit, besea.n (Britain’s East and South East Asian Network), working with the likes of the government’s DCMS, Google, PayPal and Direct Line. Viv hopes to support the next generation of ESEA talent in Manchester, show casing the diverse roles in the creative industry. Imogen Tazzyman is Executive Creative Director at McCann Manchester. Imogen will always say 'yes' to the panel, enter awards and step forward to represent not just herself, but the [...]

2023-05-22T11:03:57+00:00May 22nd, 2023|MPA, News|

MPA Awards 2023 – Final deadline extension

We have had a lot of enquires after the bank holiday weekend, asking whether we will be extending the entry deadline for this year's awards. Yes! Advance notice for you all - we will be extending the deadline for entries. FINAL DEADLINE EXTENSION - 5pm Friday 19th May. However, this is the absolute deadline. There will be no more extensions! Our judges are keenly waiting to see your entries! For all information on this year's awards visit and please email with any questions. Don't forget, if you're an MPA member, you're first entry is FREE. Exclusive sponsorship opportunities available. Mixing with the [...]

2023-05-10T08:15:31+00:00May 10th, 2023|MPA, News|

“What winning an MPA Award meant to us”

Last year's MPA awards saw Wavemaker win three high profile people category awards. MPA MD Cindy Simmons asked them to describe how it felt to win on the night and also to describe what it meant to them both professionally and personally. Here are their responses: Lisa Thompson, Business Director, Wavemaker North "I still can’t believe I won the Inspiring Manchester Award. I honestly really did not expect it. Winning this award was an absolute honour and something I am ridiculously proud of. "While winning an award was never the motivation to tackle diversity in our industry, sometimes the work [...]

2023-05-09T08:39:49+00:00May 9th, 2023|MPA, News|

MPA launches ‘Next Gen’ Series

MPA are proud to announce the launch of their Next Gen series, kicking off with an official launch party on Thursday 18th May at Brickhouse Social. What its all about? MPA Next Gen is an inclusive and accessible community for those in the early stages of their career, in Manchester’s vibrant Media, Digital and Creative Industries. Next Gen aims to provide this through several events, that will be held throughout the year. Offering a platform, that’s built through networking, connection and development and giving the Next Gen members a sense of belonging and a voice. The series will see its [...]

2023-04-26T09:33:13+00:00April 26th, 2023|MPA, News|

MPA member spotlight – Laura Walters, The Candidate

Agency / Business name The Candidate Recruitment Agency What do you do? The Candidate specialise in recruitment across all marketing disciplines including digital, technology, analytics and creative. We have an award-winning team of experienced professionals who focus on specific areas including executive search, international, and contract solutions. We strive to make the recruitment process seamless and consultative, with many of our team having hands on experience within the sectors they recruit for. We pride ourselves in understanding that extra dimension to the standard CV and required skillset - we truly get under the skin of the culture fit that works for [...]

2023-04-18T09:40:38+00:00April 18th, 2023|MPA, News|

Join the apprentice scheme ‘Power Up Agency’ from Greater Manchester Chamber of Commerce

GM Chamber have an exciting new opportunity to share with members; They have recently launched 'Power Up Agency' which ‘powers up’ on-the-job learning through apprenticeships. Having been awarded funding from the Department of Digital, Culture, Media and Sport (DCMS), The Arts Council and Greater Manchester Combined Authority to pilot the project, GM Chamber are launching 50 creative project assistant apprentices’ level 3 (A-Level equivalent) before September 2023. Here is a brief outline of how this unique programme will work: GMCC will act as the flexi-job apprenticeship agency GMCC will employ the apprentice and host them with employers, meaning you only need to commit to a [...]

2023-04-17T11:06:49+00:00April 17th, 2023|News|
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