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MPA Blog Share: ‘The death of AVE and the never-ending challenge of PR measurement’

by Rebecca Jones, Head of PR at McCann Manchester PR measurement has always landed with clients alongside a heavy dollop of scepticism. Sure, there’s the number of pieces of coverage, the reach, the sentiment but what do these really deliver? What do they mean for a brand or business? When a PR campaign lands and becomes the subject of the water cooler moment, there’s no denying its power and impact, but effectively measuring the impact of a successful day to day press office is harder to do. As an industry, we continue to struggle to connect PR results with genuine [...]

2022-10-21T09:23:23+00:00October 20th, 2022|Blog, MPA|

MPA launches ‘Netball for All’ – a charity tournament raising funds for Prevent Breast Cancer

The MPA and an amazing group of volunteers are busy working behind the scenes securing court time, bibs, balls and umpires for their first charity tournament, in aid of Prevent Breast Cancer. Manchester based PBC is the only UK breast cancer charity funding ground-breaking research solely aimed at preventing the disease for future generations. Whether you’re a GA ninja or an absolute beginner, it promises to be fun, friendly and for a great cause. It’s all-in, so every gender, age, size and level are welcome on 30th November 2022, around 6pm. Teams are to be made up of at least [...]

2022-09-15T11:38:06+00:00September 15th, 2022|MPA, News|

Emma Slater, Regional Managing Director of Wavemaker UK, announced as first keynote speaker for MPA Charity Lunch

After a hugely successful sold out event last year, the MPA is delighted to be partnering with the inspiring Prevent Breast Cancer again this year for their month of fundraising during October. PBC is the only UK breast cancer charity funding ground-breaking research solely aimed at preventing the disease for future generations. It’s lining up to be a super-tasty, super-stylish affair with amazing food, and wonderful speakers from the Creative, Digital, Media industry as well as supporters of the charity, with the first keynote speaker announced as Emma Slater, Regional Managing Director of Wavemaker UK. Last year Emma took guests on [...]

2022-09-12T08:06:11+00:00September 12th, 2022|MPA, News|

MPA launches campaign to celebrate diverse role models

When the MPA conducted its Diversity & Inclusion survey, one of the key reasons we don’t have enough diverse candidates looking to join our industry was identified as the fact that there are a distinct lack of visible role models within the sector. To combat this, the MPA are launching our ‘A Place for You’ campaign which aims to champion and celebrate the truly diverse array of role models who are currently flourishing in our sector. We want to spotlight how our enterprising City embraces and promotes diversity through role models of various ethnicities, genders, faiths, abilities, sexualities and social [...]

2022-07-15T11:26:58+00:00July 15th, 2022|MPA, News|

Introducing our May member spotlight

Grab a coffee and have a read of our May member spotlight, introducing new members - Pink Mustard Entertainment and their founder Carly Barantini. An opportunity to make new connections and spread the word about your business to the wider membership - if you would like to feature, please drop us a message. Image by @asupremeshot Agency / Business name Pink Mustard Entertainment What do you do? I am founder/director and Head Agent at Pink Mustard HQ in Salford, Manchester We represent talent including dancers, models and actors for TV, film, print and commercials through the agency and [...]

2022-05-12T09:07:20+00:00May 11th, 2022|MPA, News|

Ideas Foundation and MPA lead the way to new talent

Ideas Foundation believes that the brightest ideas don’t come from one place or type of person, and have been on a mission to help move the creative, digital and media sector in a more diverse direction for just over a decade. Diverse new talent brings a new perspective to solve problems, energise creative work, and build an industry brimming with innovation. Government and industry led research data shows the challenges about representation: Advertising is the seventh worst industry in terms of make-up from different class origins 60% of those in our industry come from professional or managerial origins (vs. 30% [...]

2022-04-28T13:54:27+00:00April 28th, 2022|MPA, News|

MPA Inspiration Awards: Celebrating Manchester’s top-class student talent

As the MPA Inspiration Awards are now live for 2022, it seems like the perfect opportunity to look back on some of the amazing young talent from our Student Award category over recent years. Manchester Metropolitan University are strong supporters of the MPA. Jeff McCarthy, Senior Lecturer, Digital Marketing and MPA board member, continues to collaborate with us to help nurture and secure future talent for our industry. Jeff commented, “Since launching the Student Award category in 2016 we have seen winners and finalists gaining employment with MPA members as a direct result of being at the Awards evening. Also more [...]

2022-04-27T13:36:57+00:00April 26th, 2022|Blog, MPA|

Spring and summer dates for your diary

We are all tired of this awful weather, so we have been busy planning some great events for spring and summer. Make sure you save these dates and information will be shared once we have the final details. *Tickets for the Big Debate on 24th March are available now* MPA Big Debate: 'Where's the talent?' - 24th March 6pm, Bruntwood Union Business of Media Lunch - 10th May 2022 12.30pm - 3pm, Merchant Rooms MPA Charity Golf Day - 23rd June, Ringway Golf Club, Hale Members Only Summer BBQ - 7th July 6.30pm, Dukes 92 The MPA event calendar can be [...]

2022-02-17T13:57:39+00:00February 17th, 2022|MPA, News|

Welcome to our 1st MPA member spotlight of 2022

To kick-off 2022, we'd like to introduce you to wife and husband team, Rhiannon and Simon Lewis, who run The Gate Films – a production company based at the Foundry Film Studio complex in Salford, also owned by them.  Agency / Business name The Gate Films What do you do?  Rhiannon – I head up the production team at The Gate, so I oversee a 15 strong department of producers, PMs, PAs and creative directors. I also produce jobs – overseeing everything from budget and casting, to edit and approval for TV and online airtime. I’m a cross between the fun [...]

2022-01-31T15:39:44+00:00January 31st, 2022|MPA, News|

Welcome to our latest MPA member spotlight

We've been so busy with all the excitement of live events coming back, that we're well overdue another MPA member spotlight! We can't think of anyone more appropriate to take this month's spot than director of events and creative communications agency Clear's, Caroline Moran. Agency / Business name Clear – Events, Video, Digital and Design What do you do? Clear are a well-established, experienced and trusted events and creative communications agency. We specialise in connecting audiences through immersive live, virtual and hybrid experiences and exciting creative content. We work with brands and businesses to help them deliver messages and tell stories in engaging and memorable [...]

2021-12-03T11:01:13+00:00December 3rd, 2021|MPA, News|
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