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MPA launches campaign to celebrate diverse role models

When the MPA conducted its Diversity & Inclusion survey, one of the key reasons we don’t have enough diverse candidates looking to join our industry was identified as the fact that there are a distinct lack of visible role models within the sector. To combat this, the MPA are launching our ‘A Place for You’ campaign which aims to champion and celebrate the truly diverse array of role models who are currently flourishing in our sector. We want to spotlight how our enterprising City embraces and promotes diversity through role models of various ethnicities, genders, faiths, abilities, sexualities and social [...]

2022-07-15T11:26:58+00:00July 15th, 2022|MPA, News|

Introducing our May member spotlight

Grab a coffee and have a read of our May member spotlight, introducing new members - Pink Mustard Entertainment and their founder Carly Barantini. An opportunity to make new connections and spread the word about your business to the wider membership - if you would like to feature, please drop us a message. Image by @asupremeshot Agency / Business name Pink Mustard Entertainment What do you do? I am founder/director and Head Agent at Pink Mustard HQ in Salford, Manchester We represent talent including dancers, models and actors for TV, film, print and commercials through the agency and [...]

2022-05-12T09:07:20+00:00May 11th, 2022|MPA, News|

Ideas Foundation and MPA lead the way to new talent

Ideas Foundation believes that the brightest ideas don’t come from one place or type of person, and have been on a mission to help move the creative, digital and media sector in a more diverse direction for just over a decade. Diverse new talent brings a new perspective to solve problems, energise creative work, and build an industry brimming with innovation. Government and industry led research data shows the challenges about representation: Advertising is the seventh worst industry in terms of make-up from different class origins 60% of those in our industry come from professional or managerial origins (vs. 30% [...]

2022-04-28T13:54:27+00:00April 28th, 2022|MPA, News|

MPA Inspiration Awards: Celebrating Manchester’s top-class student talent

As the MPA Inspiration Awards are now live for 2022, it seems like the perfect opportunity to look back on some of the amazing young talent from our Student Award category over recent years. Manchester Metropolitan University are strong supporters of the MPA. Jeff McCarthy, Senior Lecturer, Digital Marketing and MPA board member, continues to collaborate with us to help nurture and secure future talent for our industry. Jeff commented, “Since launching the Student Award category in 2016 we have seen winners and finalists gaining employment with MPA members as a direct result of being at the Awards evening. Also more [...]

2022-04-27T13:36:57+00:00April 26th, 2022|Blog, MPA|

Spring and summer dates for your diary

We are all tired of this awful weather, so we have been busy planning some great events for spring and summer. Make sure you save these dates and information will be shared once we have the final details. *Tickets for the Big Debate on 24th March are available now* MPA Big Debate: 'Where's the talent?' - 24th March 6pm, Bruntwood Union Business of Media Lunch - 10th May 2022 12.30pm - 3pm, Merchant Rooms MPA Charity Golf Day - 23rd June, Ringway Golf Club, Hale Members Only Summer BBQ - 7th July 6.30pm, Dukes 92 The MPA event calendar can be [...]

2022-02-17T13:57:39+00:00February 17th, 2022|MPA, News|

Welcome to our 1st MPA member spotlight of 2022

To kick-off 2022, we'd like to introduce you to wife and husband team, Rhiannon and Simon Lewis, who run The Gate Films – a production company based at the Foundry Film Studio complex in Salford, also owned by them.  Agency / Business name The Gate Films What do you do?  Rhiannon – I head up the production team at The Gate, so I oversee a 15 strong department of producers, PMs, PAs and creative directors. I also produce jobs – overseeing everything from budget and casting, to edit and approval for TV and online airtime. I’m a cross between the fun [...]

2022-01-31T15:39:44+00:00January 31st, 2022|MPA, News|

Welcome to our latest MPA member spotlight

We've been so busy with all the excitement of live events coming back, that we're well overdue another MPA member spotlight! We can't think of anyone more appropriate to take this month's spot than director of events and creative communications agency Clear's, Caroline Moran. Agency / Business name Clear – Events, Video, Digital and Design What do you do? Clear are a well-established, experienced and trusted events and creative communications agency. We specialise in connecting audiences through immersive live, virtual and hybrid experiences and exciting creative content. We work with brands and businesses to help them deliver messages and tell stories in engaging and memorable [...]

2021-12-03T11:01:13+00:00December 3rd, 2021|MPA, News|

Welcome to our August MPA member spotlight

Introducing our 8th member spotlight of 2021 with Group Managing Director of WilsonCooke/Holdings, Mark Law, in the hot-seat. Agency / Business name WilsonCooke/Holdings, including WilsonCooke/Brand Performance and GAIN LINE What do you do? We’ve been in business for over three decades now and we’ve continuously evolved in line with the changes we’ve seen in industry. We started out as a traditional marketing firm yet in the last twenty years, we embraced digital and the opportunities it presented. We’re entering yet another exciting new chapter in our history, while staying true to our ambitions, ideals and values that have led us [...]

2021-08-31T13:43:41+00:00August 31st, 2021|MPA, News|

MPA continues to champion D&I with focus on our next generation

By Kai Ojo, MD of Planisware and MPA D&I Lead The events following the EURO 2020 Finals and the Formula 1 British Grand Prix at Silverstone put a much needed spotlight on the gap between perception and reality on the topic of systemic racism in our society.  Every now and then, there is a feeling of ‘progress’ or at least a perception of progress.  But the way in which Marcus Rashford, Bukayo Saka, Jadon Sancho and Lewis Hamilton were treated left me wondering about a lot of things; how much more has to be done and who needs to do [...]

2021-08-05T20:25:51+00:00August 5th, 2021|Blog, MPA, News|

MPA Blog Share: ‘Zig-zagging towards the workplace of the future’

By Alex Heywood, Co-Founder, 4and20million THE ILLUSION OF BINARY CHOICES Our world appears to be full of binary choices. Some real, some manufactured. No matter the topic, we tend to distil our most complex challenges into a set of simplistic alternatives. Once our choices have been made, we stick with them unwaveringly and resolutely. Changing your mind is, after all, an unforgivable weakness. Tribalism is rife. We’re experiencing the footballification of the everyday: Partisan politics, manufactured cultural conflicts. The need to be seen to ‘have an opinion’ and wholeheartedly agree or disagree on any given topic, however ill-informed or half-baked [...]

2021-07-07T12:33:09+00:00July 6th, 2021|Blog, MPA|
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