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MPA Blog Share: ‘Zig-zagging towards the workplace of the future’

By Alex Heywood, Co-Founder, 4and20million THE ILLUSION OF BINARY CHOICES Our world appears to be full of binary choices. Some real, some manufactured. No matter the topic, we tend to distil our most complex challenges into a set of simplistic alternatives. Once our choices have been made, we stick with them unwaveringly and resolutely. Changing your mind is, after all, an unforgivable weakness. Tribalism is rife. We’re experiencing the footballification of the everyday: Partisan politics, manufactured cultural conflicts. The need to be seen to ‘have an opinion’ and wholeheartedly agree or disagree on any given topic, however ill-informed or half-baked [...]

2021-07-07T12:33:09+00:00July 6th, 2021|Blog, MPA|

Welcome to our June MPA member spotlight

Introducing our 6th member spotlight, marking the half way point of 2021! We hope that you have enjoyed reading our monthly interviews with fellow MPA members. Don't forget, we include links for you to connect via LinkedIn - our virtual network has become ever more important to us. We're delighted this time, to put Emma Burke, Associate Director at The Candidate, in our hot seat.   Agency / Business name The Candidate What do you do? We are a leading talent consultancy specialising in the recruitment of Digital, Marketing, Analytics and IT/Development professionals. Coming into our 10th year, we’re well-established in [...]

2021-07-07T12:33:23+00:00June 30th, 2021|MPA|

MPA awards 2021 – ‘What the judges are looking for – 5 top tips’

by Cindy Simmons, MD, MPA As you are busy getting your entries ready for this year's MPA Awards, we thought we would share some top tips, as well as mistakes to avoid, when finalising your entries. So, in no particular order, here are 5 key tips for you when completing your entry: Always stick to the word count that is stated on the entry form - sometimes people ignore this and get marked down. Answer the questions on the entry form succinctly and don’t over complicate your answer - judges need to understand why you have entered. Always include some [...]

2021-07-07T12:33:32+00:00June 17th, 2021|MPA|

Have you been reading our blogs over the last year and thought “I could do that” ?

Or maybe you're already a seasoned blogger? Either way, if you are an MPA member and would like to take the opportunity to connect with our 3,000+ followers of like-minded creative, digital, media professionals via our 'MPA Blog Share', we'd love to hear from you. And don't forget, MPA members can also send through their news to share. Contact us here MPA team

2021-06-16T13:28:58+00:00June 16th, 2021|Blog, MPA, News|

Welcome to our 5th MPA member spotlight

Introducing our 5th member spotlight of 2021. We hope that you are enjoying reading our monthly interviews with fellow members, and making new connections - we are certainly enjoying sharing them. We're delighted this time, to put Stuart O'Donnell, Director and Co-Founder of Boardwalk Studio, in our hot seat.  Agency / Business name Boardwalk Studio What do you do? We are a design focussed, motion graphics, video production and post production studio. We create TV commercials, brand films, corporate communications and content for live and virtual events. We are approaching our 10th birthday and remain a small, dedicated team of innovative, [...]

2021-06-09T10:15:59+00:00June 9th, 2021|MPA, News|

Help shape future careers and win a £50 Amazon voucher and a free Hearst magazine subscription

The MPA is launching a vital Future Careers initiative to support those in the early stages of their careers in our industry here in Greater Manchester. More than ever, we are committed to helping them on a positive journey in their careers. To understand what they need from us, we are launching this very simple 2 minute survey: is it more networking, social meet ups, careers guidance, mentoring, health and wellbeing support? etc. Click here if you're in the first five years of your career in creative/digital/tech/media/social/PR. Or if you work with/know people who are less than 5 years into [...]

2021-06-08T08:40:15+00:00June 8th, 2021|MPA, News|

Welcome to our latest MPA member spotlight

Introducing our 4th member spotlight of 2021. We hope that you are enjoying reading our monthly interviews with fellow members, and making new connections - we are certainly enjoying sharing them. We're delighted this time, to put Leigh Herbert, Client Services Director, Republic of Media in our hot seat. Agency / Business name Republic of Media What do you do? We’re one of the UK’s fastest growing independent media planning and buying agencies, with a USP we’ve defined as ‘Freethinking’. Put simply, it’s a cultural underpinning that enables staff total freedom to come up with the most effective media ideas and [...]

2021-07-07T12:33:45+00:00May 4th, 2021|MPA|

Welcome to our March MPA member spotlight

We hope that you are enjoying reading our monthly interviews with fellow members - finding out more about who they are and what they’re all about. We always try to include links where possible, so that you can connect and, we hope, develop relationships. This month, we're delighted to introduce Sue Benson, Managing Director of The Behaviours Agency. Over to you Sue! Agency / Business name The Behaviours Agency What do you do? We’re The Behaviours Agency, a creative agency that uses behavioural science to make marketing more effective. Since starting the business in 2006, we’ve focused on behaviour-led creativity. [...]

2021-03-23T12:18:05+00:00March 23rd, 2021|MPA|

Welcome to February’s MPA member spotlight

Welcome to the second MPA member spotlight of 2021; An opportunity to meet one of our members, so you know who they are and what they’re all about. We hope you enjoy reading, and that some new member partnerships might flourish. This time, we are delighted to welcome Charlotte Ashcroft, Head of Sales at seventy7, who gives us some insight into seventy7 and what they're all about... Agency / Business name seventy7 What do you do? We are seventy7, a fully integrated creative agency. We are a team of digital, creative and photographic experts that work together for our clients, helping [...]

2021-02-23T17:31:14+00:00February 22nd, 2021|MPA, News|

Welcome to January’s MPA member spotlight

Welcome to our next opportunity to meet one of our members, as we put them under the MPA spotlight, so you know who they are and what they’re all about. Please have a good read and hopefully a beautiful partnership will develop.   his time, we are delighted to welcome Lisa Bhatti, Head of Regional at Hearst who gives us some insight into Hearst UK and what it’s all about... Agency / Business name Hearst UK What do you do? We are part of the commercial team who create premium purposeful campaigns and experiences that are underpinned through our data and insight. [...]

2021-01-26T12:06:36+00:00January 26th, 2021|MPA, News|
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