Twitter Facebook Linkedin

MPA Blog Share: 🤯 ‘Manchester, how’s your head?’

By Liane Grimshaw, MD of Supareal and Host and Curator at Manchester Meditate. Let me cut to the chase… Meditation is a simple, yet powerful practice that has enabled me to cope with life’s challenges (better). And it played an important role in helping me overcome depression and anxiety. That’s why, with everything going on, I felt compelled to do something that might help people and raise some much needed funds for local charity Forever Manchester. That compulsion has now culminated in the launch of a unique online event, or should I say, series of events, under the banner 'Manchester, [...]

2021-01-28T11:22:07+00:00January 27th, 2021|Blog, News|

MPA Blog Share: ‘Planning for positive change in 2021’

By Nicky Unsworth, CEO, The BJL Group Our senior leadership team at BJL has reflected endlessly on 2020 – and I'm sure we'll carry on analysing and debating what worked / what didn’t work for a long time to come. As we look ahead to the challenges and opportunities of 2021, it’s important to consider the learnings that we can take away from last year, and how these apply to a world where so much is still uncertain. The latest lockdown has felt like Groundhog Day, bringing with it more disruption and pain for everyone. For businesses it can feel [...]

2021-01-17T22:40:21+00:00January 17th, 2021|Blog|

MPA blog share: ‘6 crucial leadership skills to navigate our changing world’

By Jon Minchin, Director at Form With the pandemic still with us, continuing economic uncertainty, and climate change at a critical point, the world is undoubtedly changing. It can feel like around every corner there’s a fresh test, every day well-laid plans are disrupted, and the way society operates ever-shifts. As a leader, this environment of uncertainty can be daunting. But there is hope on the horizon, and with change comes new opportunities. Our leadership journey is never complete and new perspectives and approaches can help us navigate uncertainty. So what skills can we work on to help us get [...]

2021-01-14T14:56:39+00:00January 13th, 2021|Blog|

MPA Blog Share: “Let’s get ready to OMBLE”

"How we took our real-life event online" By Nick Entwistle, Founder & Creative Director at the Bank of Creativity & One Minute Briefs "One of the last ‘real-life’ events I was involved in was with the MPA. My ‘Inside Stories’ interview with Andy Johnson shared an insight into my career as well as telling the story of how I came back from a heart attack that I suffered at another MPA event, their annual football tournament. It was a very important event for me as I was able to talk about overcoming problems and creating work that was seen around the [...]

2020-10-27T09:26:20+00:00October 20th, 2020|Blog|

MPA Blog Share: ‘Creativity out of adversity’

By Christina Clarke, Managing Director of C21  According to a 2010 study by IBM’s Institute for Business Value, business leaders identified creativity as the most important ‘leadership’ competency. This could be because it’s long been recognised that challenge can foster better creativity. Psychologists label this ‘post-traumatic’ growth – an ability to problem solve and create in the face of serious difficulty. An appreciation for channelling trauma that has fuelled many artists and writers over the centuries. Amongst his numerous insights, the 20th century artist, Henri Matisse once said that ‘creativity takes courage’. For many, this rings true right now. Within [...]

2020-09-28T08:25:48+00:00September 24th, 2020|Blog, News|

Back to school. Back to work. Back better?

by Christian James, MPA Chair and MD of The IF Agency "For millions of working parents, this time of year is normally a bit of a relief as the kids return to school and life falls back into a more stable routine. But this isn’t any year and relief is hardly what parents (or anyone else) are feeling right now. Hundreds of our members are still on furlough and many offices remain mothballed as business leaders battle to draw up new working practices that will keep their teams safe and motivated for the coming months. Like most out there, my [...]

2020-09-09T08:55:18+00:00September 9th, 2020|Blog|

Using data to understand Covid’s impact on consumer health and wellbeing

After a challenging few months for comms professionals in the health & wellbeing sector, Smoking Gun’s MD Rick Guttridge talks to the MPA about why opportunity might be on the horizon. Since the late-March lockdown, many brands have been grappling with what they can do to support consumers through the Coronavirus crisis - and none more so than those in the health and wellbeing space. The shifts in consumer behaviour forced by the pandemic are unlike any most of us have seen in our lifetime, and at Smoking Gun we’ve been doing some analysis that’s revealed a lasting change in [...]

2020-07-30T21:41:10+00:00August 18th, 2020|Blog, Uncategorized|

The other new normal

by John Whalley, strategic director at Use.Space and head of branding at Seventy7 So much of the talk over recent weeks and months has been about where we sit in the future, literally. #WFH has signed off so many articles, posts and comments about working from home, and the virtues of the Zoom call vs the socially distanced physical meeting debate continues. It seems the definition of ‘The New Normal’ has become almost entirely dependent upon physical logistics and levels of tech savvy. But surely this is simply a question of people taking responsibility for reorganising themselves, and allocating what time [...]

2020-07-30T21:40:16+00:00August 10th, 2020|Blog|

How Micro Influencers can help your brand following COVID-19

by Laura Callaghan, Influencer Marketing Manager at Bee Influence, an influencer marketing agency born in Manchester. The phrase “the bigger, the better” can be applied to many life scenarios, but influencer marketing is certainly not one of them. That said, the cliche “quality, not quantity” saying is most certainly relevant when talking about content creators. The popularity of brands working with micro influencers has increased significantly, and they’ve drastically changed the landscape for influencer marketing - what was once more of a numbers game is now far more complex. So what exactly are micro influencers? As an agency representing clients, [...]

2020-07-30T21:39:43+00:00August 5th, 2020|Blog|

How can we help local businesses?

by Steve Brunt, planning director at The Behaviours Agency One upside of lockdown is we all felt more connected to our local areas, including our local businesses. So what can we do to help them emerge strongly from this crisis? Lockdown forced us to stay at home, and took away many of our default providers. For many of us that means we got a greater appreciation of what’s available just around the corner.  We’ve rediscovered our neighbourliness. We’ve run and walked the streets, and used our parks. And of course, we’ve shopped in our local independent retailers. Of course many [...]

2020-07-28T08:26:46+00:00July 28th, 2020|Blog|
Go to Top