Marketing in any form is a challenge. And anyone or any agency who tells you otherwise either isn’t letting you in on the full picture or worse, they do not fully understand the picture themselves! Digital marketing is as much a science as it is an art, the key thing is consistency and coordination. You might think that coming up with a new campaign is relatively easy, and while this may be true, the idea, the concept is only the beginning. Each campaign has its own touchpoints, which must reflect the overarching message of the campaign, this can mean anything [...]

After entering the MPA Inspiration Awards for the first time, we were thrilled to be the first ever winners of the Best B2B Campaign trophy. On the back of two years' hard work, connecting almost entirely through screens, being able to bring our team together and spend a fun-filled evening celebrating with one of our key clients, DHL, was a truly momentous occasion. We’ve won multiple awards over the last 20 years but hearing our name and lifting this trophy felt extra special - something that was no doubt reflected in the joyous screams from our table as the winner [...]

As an advertising agency specialising in working with clients in the Arts and Culture sectors, the past two years have been especially turbulent for KMS Media. Despite the uncertainty, they knew that 2022 (their ten-year anniversary) would be a pivotal year for the company. They took the decision to take on a couple of bright young recruits to help push the business forward. Gemma and Rob stood out from the crowd due to their enthusiasm and willingness to learn, not just about the advertising industry but also KMS Media’s business philosophy and customer centric service. They have kindly written a blog on [...]

After over 30 years of operation, we are very excited to begin our next chapter within WilsonCooke - Brand Performance. At WilsonCooke, as a Brand Performance Agency, we’re acutely aware that in order to truly change a business and to propel it to new heights, a balance of brand and performance marketing must be found. And that is what we do, we help drive your brand forward, and your business upwards. So, what do we do? We find and establish new paths to deliver, from acquiring and retaining customers to converting those same new customers into sales which in turn, [...]

By Paula Norris, Regional Sales Director, Captify A year into my tenure at Captify, the regional business had gone from strength to strength. It was Captify’s first foray into a remote office and I was extremely privileged to be the guinea pig for future expansion. It was time for me to recruit a righthand partner to help me divide and conquer. As a team of two covering a vast geographical landscape it was important that this employee shared the same values, dedication and had the same relationships I did. Both working remotely from different locations, coupled with being out on [...]

By Mark Kelly There’s lots of discussion in agencies about when’s the right time – and in what format – for businesses to fully return to the office. I’ve been part of some of those discussions myself with agency clients. Whilst there are some examples of long-term remote working agencies, I believe that there’s no substitute for face to face meetings and the culture that builds from having a permanent physical space as a company hub (even if everyone isn’t in there all day every day). A hybrid approach may be the way forward for many, certainly in the near [...]