Your next copywriter could cost you 70% more than you think
By Jeff Edis, Senior Copywriter and founder at Words Words Words UK We all know a new hire is going to cost more than the headline salary. But the temptation to take on a talented copywriter regardless is very real. They who can turn disenchanted clients into ambassadors for the agency. Beat heavy duty agencies in an odds defying pitch. And carry off a haul of creative award. Results in that all too human failing. The dangerous condition of self-deception. So, while we’re perfectly happy to concede there’ll be such things as NI, pension contributions and the cost of recruiting, we [...]