Twitter Facebook Linkedin

MPA Inspiration Awards: Celebrating Manchester’s top-class student talent

As the MPA Inspiration Awards are now live for 2022, it seems like the perfect opportunity to look back on some of the amazing young talent from our Student Award category over recent years. Manchester Metropolitan University are strong supporters of the MPA. Jeff McCarthy, Senior Lecturer, Digital Marketing and MPA board member, continues to collaborate with us to help nurture and secure future talent for our industry. Jeff commented, “Since launching the Student Award category in 2016 we have seen winners and finalists gaining employment with MPA members as a direct result of being at the Awards evening. Also more [...]

2022-04-27T13:36:57+00:00April 26th, 2022|Blog, MPA|

Reasons to Work With an Integrated Marketing Agency – WilsonCooke

Marketing in any form is a challenge. And anyone or any agency who tells you otherwise either isn’t letting you in on the full picture or worse, they do not fully understand the picture themselves! Digital marketing is as much a science as it is an art, the key thing is consistency and coordination. You might think that coming up with a new campaign is relatively easy, and while this may be true, the idea, the concept is only the beginning. Each campaign has its own touchpoints, which must reflect the overarching message of the campaign, this can mean anything [...]

2022-04-27T13:32:03+00:00April 15th, 2022|Blog|

“A great Upp B2B moment of 2021” – Max Clark, Founder and Director of Upp B2B, on winning MPA Best B2B Campaign Award in its inaugural year

After entering the MPA Inspiration Awards for the first time, we were thrilled to be the first ever winners of the Best B2B Campaign trophy. On the back of two years' hard work, connecting almost entirely through screens, being able to bring our team together and spend a fun-filled evening celebrating with one of our key clients, DHL, was a truly momentous occasion. We’ve won multiple awards over the last 20 years but hearing our name and lifting this trophy felt extra special - something that was no doubt reflected in the joyous screams from our table as the winner [...]

2022-03-21T10:04:36+00:00March 16th, 2022|Blog|

MPA Blog Share: ‘First impressions of Manchester’s media industry’

As an advertising agency specialising in working with clients in the Arts and Culture sectors, the past two years have been especially turbulent for KMS Media. Despite the uncertainty, they knew that 2022 (their ten-year anniversary) would be a pivotal year for the company. They took the decision to take on a couple of bright young recruits to help push the business forward. Gemma and Rob stood out from the crowd due to their enthusiasm and willingness to learn, not just about the advertising industry but also KMS Media’s business philosophy and customer centric service. They have kindly written a blog on [...]

2022-01-17T11:20:57+00:00January 17th, 2022|Blog|

WilsonCooke Brand Performance

After over 30 years of operation, we are very excited to begin our next chapter within WilsonCooke - Brand Performance. At WilsonCooke, as a Brand Performance Agency, we’re acutely aware that in order to truly change a business and to propel it to new heights, a balance of brand and performance marketing must be found. And that is what we do, we help drive your brand forward, and your business upwards. So, what do we do? We find and establish new paths to deliver, from acquiring and retaining customers to converting those same new customers into sales which in turn, [...]

2021-10-06T13:13:15+00:00October 6th, 2021|Blog|

MPA continues to champion D&I with focus on our next generation

By Kai Ojo, MD of Planisware and MPA D&I Lead The events following the EURO 2020 Finals and the Formula 1 British Grand Prix at Silverstone put a much needed spotlight on the gap between perception and reality on the topic of systemic racism in our society.  Every now and then, there is a feeling of ‘progress’ or at least a perception of progress.  But the way in which Marcus Rashford, Bukayo Saka, Jadon Sancho and Lewis Hamilton were treated left me wondering about a lot of things; how much more has to be done and who needs to do [...]

2021-08-05T20:25:51+00:00August 5th, 2021|Blog, MPA, News|

MPA Blog Share: ‘Zig-zagging towards the workplace of the future’

By Alex Heywood, Co-Founder, 4and20million THE ILLUSION OF BINARY CHOICES Our world appears to be full of binary choices. Some real, some manufactured. No matter the topic, we tend to distil our most complex challenges into a set of simplistic alternatives. Once our choices have been made, we stick with them unwaveringly and resolutely. Changing your mind is, after all, an unforgivable weakness. Tribalism is rife. We’re experiencing the footballification of the everyday: Partisan politics, manufactured cultural conflicts. The need to be seen to ‘have an opinion’ and wholeheartedly agree or disagree on any given topic, however ill-informed or half-baked [...]

2021-07-07T12:33:09+00:00July 6th, 2021|Blog, MPA|

MPA Blog Share: ‘Building a successful regional team as part of a global business’

By Paula Norris, Regional Sales Director, Captify A year into my tenure at Captify, the regional business had gone from strength to strength. It was Captify’s first foray into a remote office and I was extremely privileged to be the guinea pig for future expansion. It was time for me to recruit a righthand partner to help me divide and conquer. As a team of two covering a vast geographical landscape it was important that this employee shared the same values, dedication and had the same relationships I did. Both working remotely from different locations, coupled with being out on [...]

2021-06-24T08:19:43+00:00June 23rd, 2021|Blog|

Have you been reading our blogs over the last year and thought “I could do that” ?

Or maybe you're already a seasoned blogger? Either way, if you are an MPA member and would like to take the opportunity to connect with our 3,000+ followers of like-minded creative, digital, media professionals via our 'MPA Blog Share', we'd love to hear from you. And don't forget, MPA members can also send through their news to share. Contact us here MPA team

2021-06-16T13:28:58+00:00June 16th, 2021|Blog, MPA, News|

MPA Blog Share: Return to the office, hit the hills.

By Mark Kelly There’s lots of discussion in agencies about when’s the right time – and in what format – for businesses to fully return to the office. I’ve been part of some of those discussions myself with agency clients. Whilst there are some examples of long-term remote working agencies, I believe that there’s no substitute for face to face meetings and the culture that builds from having a permanent physical space as a company hub (even if everyone isn’t in there all day every day). A hybrid approach may be the way forward for many, certainly in the near [...]

2021-05-05T15:49:32+00:00May 5th, 2021|Blog|
Go to Top