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WilsonCooke Brand Performance

After over 30 years of operation, we are very excited to begin our next chapter within WilsonCooke - Brand Performance. At WilsonCooke, as a Brand Performance Agency, we’re acutely aware that in order to truly change a business and to propel it to new heights, a balance of brand and performance marketing must be found. And that is what we do, we help drive your brand forward, and your business upwards. So, what do we do? We find and establish new paths to deliver, from acquiring and retaining customers to converting those same new customers into sales which in turn, [...]

2021-10-06T13:13:15+00:00October 6th, 2021|Blog|

MPA continues to champion D&I with focus on our next generation

By Kai Ojo, MD of Planisware and MPA D&I Lead The events following the EURO 2020 Finals and the Formula 1 British Grand Prix at Silverstone put a much needed spotlight on the gap between perception and reality on the topic of systemic racism in our society.  Every now and then, there is a feeling of ‘progress’ or at least a perception of progress.  But the way in which Marcus Rashford, Bukayo Saka, Jadon Sancho and Lewis Hamilton were treated left me wondering about a lot of things; how much more has to be done and who needs to do [...]

2021-08-05T20:25:51+00:00August 5th, 2021|Blog, MPA, News|

MPA Blog Share: ‘Zig-zagging towards the workplace of the future’

By Alex Heywood, Co-Founder, 4and20million THE ILLUSION OF BINARY CHOICES Our world appears to be full of binary choices. Some real, some manufactured. No matter the topic, we tend to distil our most complex challenges into a set of simplistic alternatives. Once our choices have been made, we stick with them unwaveringly and resolutely. Changing your mind is, after all, an unforgivable weakness. Tribalism is rife. We’re experiencing the footballification of the everyday: Partisan politics, manufactured cultural conflicts. The need to be seen to ‘have an opinion’ and wholeheartedly agree or disagree on any given topic, however ill-informed or half-baked [...]

2021-07-07T12:33:09+00:00July 6th, 2021|Blog, MPA|

MPA Blog Share: ‘Building a successful regional team as part of a global business’

By Paula Norris, Regional Sales Director, Captify A year into my tenure at Captify, the regional business had gone from strength to strength. It was Captify’s first foray into a remote office and I was extremely privileged to be the guinea pig for future expansion. It was time for me to recruit a righthand partner to help me divide and conquer. As a team of two covering a vast geographical landscape it was important that this employee shared the same values, dedication and had the same relationships I did. Both working remotely from different locations, coupled with being out on [...]

2021-06-24T08:19:43+00:00June 23rd, 2021|Blog|

Have you been reading our blogs over the last year and thought “I could do that” ?

Or maybe you're already a seasoned blogger? Either way, if you are an MPA member and would like to take the opportunity to connect with our 3,000+ followers of like-minded creative, digital, media professionals via our 'MPA Blog Share', we'd love to hear from you. And don't forget, MPA members can also send through their news to share. Contact us here MPA team

2021-06-16T13:28:58+00:00June 16th, 2021|Blog, MPA, News|

MPA Blog Share: Return to the office, hit the hills.

By Mark Kelly There’s lots of discussion in agencies about when’s the right time – and in what format – for businesses to fully return to the office. I’ve been part of some of those discussions myself with agency clients. Whilst there are some examples of long-term remote working agencies, I believe that there’s no substitute for face to face meetings and the culture that builds from having a permanent physical space as a company hub (even if everyone isn’t in there all day every day). A hybrid approach may be the way forward for many, certainly in the near [...]

2021-05-05T15:49:32+00:00May 5th, 2021|Blog|

MPA Blog Share: ‘Launching and growing The Candidate – 9 years of change’

A lot has happened in the lives of the two founders of The Candidate since they met as friends back in 1982. After being sat together on their first day of primary school, the 40 years that have passed have so far accumulated in the launch, growth and ongoing success of The Candidate recruitment agency. Brian Matthews and Colin Telford have swapped playing football, skateboarding and climbing trees with building valuable client and candidate relationships, guiding the business alongside digital sector growth and servicing some of the most successful and ambitious businesses in the North West, providing them with top [...]

2021-04-22T11:26:05+00:00April 19th, 2021|Blog|

MPA Blog Share: ‘How NABS is ready to help Manchester now and beyond the pandemic’

By Kate Harris, regional director, NABS The past year has been a hugely challenging one for our industry. Individuals have faced - to use that word again - unprecedented difficulties both on a business and a personal level. I don’t know about you, but I’m shattered. I’ve not been able to see my elderly mother properly for nearly a year now. I miss her terribly and I worry about her constantly. And that’s on top of the work challenges that we’re all facing - having to deal with working from home, needing to change tack on projects time and time [...]

2021-04-19T09:38:40+00:00April 6th, 2021|Blog|

MPA Blog Share: Let’s commit to sustainable business (before it’s too late)

By Matt Kerr, Account Director, Seventy7 It would be an understatement to say that the COVID pandemic has been tough for people and businesses across the globe. And although the last 10 months have been unbelievably tough, there have been some small victories that we can learn from in terms of how we treat the world around us. While we know that individuals can make an impact (no matter how small), it’s businesses and organisations that can make the biggest strides in affecting the world around them. Among all the ‘nature is healing’ jokes that were being talked about during [...]

2021-03-31T12:38:37+00:00March 30th, 2021|Blog|

MPA Blog Share: ‘Challenging the barriers’

by Viv Woodward, President of Bloom North and Client Director at the Guardian One of the most uplifting moments for me over the last 12 months (well actually, over most of my lifespan tbh), was on 20th January 2021 - The US inauguration day. First of all, it felt like we were all about to step back into the light. One where the dark, chilling, and to be brutally honest, quite terrifying film set we had been sitting through and experiencing for over 4 years with Trump at the helm, had metamorphosed into something more uplifting, where the supervillain had [...]

2021-03-15T17:29:09+00:00March 9th, 2021|Blog|
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