By Jeff Edis, Senior Copywriter and founder at Words Words Words UK We all know a new hire is going to cost more than the headline salary. But the temptation to take on a talented copywriter regardless is very real. They who can turn disenchanted clients into ambassadors for the agency. Beat heavy duty agencies in an odds defying pitch. And carry off a haul of creative award. Results in that all too human failing. The dangerous condition of self-deception. So, while we’re perfectly happy to concede there’ll be such things as NI, pension contributions and the cost of recruiting, we [...]

by Danny Turnbull, Agency Consultancy Services I came back to work (well my underground home office) a few weeks ago for a ‘soft landing’ into 2023, having properly switched off for the first Christmas in a few after a hugely busy back quarter to last year where I foolishly only took 2 days leave and onboarded 6 new clients. This was of course followed by the inevitable Christmas day crash/man flu which became an annual tradition when I was doing demanding agency roles. This isn’t one of the slew of resolution posts you’re probably already drowning under however I have [...]

Marylou Thistleton-Smith, Owner, The Voiceover Gallery Ltd A great voice can open up a world. It can transport you, in a similar way that a book can, letting your imagination for a character run wild. When you have no idea what the voice over actor looks like, those characters on screen become the true embodiment of the voice. A brilliant example of this is the Cadbury Bunny. She was sensual, dreamy and oh so tempting, with all her talk of relaxing and taking things easy, with a Caramel bar. Now if we’d all known that the voice actually belonged to [...]

Today's MPA Blog Share comes from Jo Whiteley of the if agency. Jo’s enjoyed (& endured!) many years in the creative industry, starting out as an art director & working her way to CD. Fiercely competitive, Jo hops out of bed come rain or shine, with the same ambition & passion for concepts and innovation as she did on day one. With her infectious enthusiasm, she thrives on nurturing ideas & creative talent. Grab a brew and enjoy a read of Jo's blog below and if you would like to share your view, recent experience or point of view, get in touch! [...]