The future of the high street
What is the future of the high street and what does it mean for agencies? By Sue Benson, MD, The Behaviours Agency I feel like I’ve been writing about this topic and its ugly sister, the death of the high street, for most of my 20 years in retail marketing. And every year it gets slightly more depressing, chipping away at little moments of optimism I experience. Clearly, in the middle of lockdown high streets are barren places. But I’m hopeful that at some point soon they’ll be open again. And it’s this post-COVID world that I’ll be exploring here. [...]