We have once again brought together a stellar judging panel with leaders from both industry bodies and national and regional businesses for this year’s MPA Inspiration Awards.

There are some new faces on the panel this year, which has been selected to reflect the wide range of membership types that the MPA represents.

(N.B. A judge is not permitted to judge a category in which their competitors sit – they are excluded so there is no conflict of interest).

Chair of Judges

We are delighted to announce that Liz Bielinska, founder of Planning Express, has agreed to be this year’s chair of judges for the MPA Inspiration Awards 2019. Liz Bielinska has been a brand strategist for 25 years. She is a former board director of TBWA Manchester and of Martin Williams Advertising in the USA. Liz set up Planning Express 14 years ago as a pay-as-you-go account planning service to the advertising community. With her team of four, she runs the MPA Express Academy. For the full press release click here

Liz Bielinska

Planning Express

Liz Bielinska has been a brand strategist for 25 years. She is a former Board Director of TBWA Manchester and Martin Williams Advertising in the USA, and set up Planning Express 14 years ago as a pay-as-you-go account planning service to the advertising community. With her team of 4, she runs the MPA Express Academy.

Holly Dewsbury


Holly currently runs one of the UKI Agency teams from Facebooks EMEA HQ. Previous to this Holly ran both Agency and Direct orgs at Twitter EMEA following from her time spent within agencies in both the UK and Asia

Nick Entwistle

Bank of Creativity

Nick is the Founder of the Bank of Creativity, working with brands to create compelling content to engage their audiences and generate big interest for their products or services. He also runs One Minute Briefs which is a popular social community that uses collective quick idea generation to deliver powerful daily social media campaigns.

Marcus Hadfield


Marcus is Chief Strategy Officer at Apadmi, the mobile technology group. With over 20 years experience in digital and brand marketing, he’s delivered award-winning campaigns across every discipline and most sectors. Most of his career has been spent in advertising agencies, most recently as a Managing Partner at McCann Manchester. In 2017, he jumped into the mobile world to help clients get more out the increasingly close relationships people have with their devices. His question stays the same – why will customers care? Clients have included Expedia, Argos, Costa, American Airlines, CrossCountry Trains, Which?, Homebase, Sony, Aldi, World Vision, Plan International and more.

Patrick Harrison

Weber Shandwick

Director of Client Experience. With over 20 years high profile media relations experience, Patrick is Weber Shandwick’s London-based reputation management specialist, providing strategic Boardroom-level advice, media training and crisis support to a wide range of multinational companies, charities, NGOs and academic organisations. Patrick was The Prince of Wales’ Press Secretary for over ten years, working with many high profile British brands, institutions and individuals. He led the multi-stakeholder communications teams for the 2005 and 2011 royal weddings and for 24 official tours to 37 countries, as well as for hundreds of UK visits. Originally a journalist, Patrick spent eight years in Central Government communications.

David Hill


Based in Manchester, David is responsible for all agency sales relationships outside of London. He has worked for Spotify for 5 years and seen the business transform from a music start-up no one had ever heard of to it’s IPO last year. An experienced, media sales professional, has worked for several high profile media brands including, Virgin Radio, MySpace, The Telegraph and ITV.

Joyce Kelso


Associate Director, Marketing. Joyce has worked at a senior level in several communication agencies and in the not-for-profit sector. Joyce’s work at the IPA brings together the collective intelligence of its members to deliver future facing strategies that will ensure that its member agencies are more sustainable and profitable. With a passion for great creative work she has expanded her remit into several non-exec Director roles.

Sean Keyes


Sean Keyes heads up the recently opened TwitterUK North office in Spinningfields Manchester. He is responsible for both Agency and Client relationships covering Manchester and The North of England. Previous to this he was based in the Twitter Dublin EMEA HQ for over 6 years working across a wide range of clients from leading e-commerce sites, food delivery, Transportation and Media and Publishing.

Steven Lorenzini


Steven Lorenzini is Digital Cinema Media’s (DCM) Regional Sales Director, overseeing the company’s first ever regional agency sales team to generate new revenues outside of London. He joined DCM 2014, leading the company’s expansion into the regional market in 2018. Prior to DCM, Steven worked at Sky Media in Manchester and London.

Damian Markey

Manchester Metropolitan University

Senior Lecturer in Higher Education with specialisms in Visual Effects and Computer Animation. Damien has designed and written several degree courses including Special / Visual Effects as well as undertaking Course Leadership duties. He has also produced and delivered bespoke courses in Media Production and Visual Effects at European Universities.

Chris Mawdsley


Chris began his media planning career in the lovely surroundings of McCanns in Prestbury in 1997 before moving to Feather Brooksbank just before the millennium bug ruined all our lives. A move to MediaVest Manchester 8 years later was followed by a move to MediaCity and the BBC in 2011. Now Head of Media Strategy, Chris is responsible for the planning and execution of a huge variety of campaigns for the Corporation, from dramas such Bodyguard and Doctor Who, perennial entertainment blockbusters such as the Apprentice and younger priorities such as Fleabag and This Country.

Jeff McCarthy

Manchester Metropolitan University

5xs award-winning blogger with runeatrepeat.co.uk as well as a prize-winning author, Jeff is a board member of the MPA and sits on the DMA North Council Talent Hub. His key focus is driving student employability, nurturing and retaining talent, particularly in the digital and creative sector. His work as a digital marketing specialist since 1996 has seen him work with major retailers, online brands, charities and over 35 football clubs.

Steve Miller


Alongside managing the membership and business services team at the PRCA, he also oversees membership recruitment and retention. Steve also manages the PRCA Partnership Programme.

Anna Sampson

Magnetic Media

Head of Insight. An insight practitioner with 16 experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then Mediacom. She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes in insight with a purpose that can be used to inform, inspire and shape brilliant communications planning and creative ideas.

Niki West


Client Services & Strategy Director. Niki joined Newsworks in May 2017 to oversee client services and strategy planning. Her core remit is to forge ever stronger relationships between Newsworks, advertisers and the agency community. Before Newsworks, Niki was a managing partner at Havas Media.