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So far MPA admin has created 61 blog entries.

Ten things brands should be doing on social media to ensure Covid-19 recovery

By Anna Wilson, Head of Digital Development at Tangerine As the lockdown restrictions are lifting, eyes are turning from ‘hibernation’ or ‘maintenance’ activity to recovery planning. The truth of the matter is that not all businesses will be able to turn the lights back on and expect instant traffic or footfall during the recovery plan. Many will have to work to (re)engage their audiences online, communicate what their offer is going to look like now and to build up the awareness and goodwill that will lead to sales and leads in the future. The industry might have you believe that [...]

2020-07-23T11:11:38+00:00June 9th, 2020|Blog, Uncategorized|

Positive provocations in lockdown

by Mick Style, CEO, Wavemaker North Few of us ever imagined that we’d ever work though a global emergency, but that’s what it is, still is, and remains maybe for some time yet as we move from easing lockdown into a new phase of recovery. It has been brutal for many families, individuals, businesses and communities - and our love to them all. One lesson I’ve learnt from the most tragic of personal circumstances is that you’ve got to have hope. Always. Whatever you’re up against. Without trivialising the ongoing horror and hardships for some right now, we have to [...]

2020-07-23T11:11:38+00:00June 4th, 2020|Blog, Uncategorized|

‘We will come out of this stronger’ by Jamie Scahill, director of Manchester Union Brewery

Manchester Union Brewery is Manchester's first and only dedicated craft lager brewery. Photo left: Jamie Scahill, director of Manchester Union Brewery From the first conversation Will Evans (co-director) and I had, to us brewing our first batch of Manchester Union Lager, took over 4 years. During this time we weren’t waiting for the project to come together by itself, we were working very hard to move it forward. We thought the biggest challenge would be the financing but that was easy compared to finding a manufacturer to build the brewery that we wanted. You see, our brewhouse is unique: it’s [...]

2020-07-23T11:11:38+00:00June 3rd, 2020|Blog, Uncategorized|

How to be creative in the age of Covid-19

Q&A with Richard Pearson, Creative Director, BJL It’s clear that the coronavirus crisis is forcing businesses to rethink their approach to advertising and communications at such a challenging time. Amid all the disruption and the restrictions of lockdown, Manchester-based creative agency BJL has been busy adapting its processes so that it can remain as reactive to the needs of clients as possible. Here, BJL’s Creative Director Richard Pearson explains how brands can remain relevant during the crisis, and why advertising is still an essential growth driver during a downturn. Has the role of creativity shifted during the coronavirus crisis? RP: [...]

2020-07-23T11:11:38+00:00May 28th, 2020|Blog, Uncategorized|

Delta Comtech Ltd purchases the Fabric trademark and domain name from Fabric Digital Limited

Two Cheshire based computer companies have reached an amicable agreement on using the brand name Fabric. Delta Comtech Limited which trades as Fabric IT has agreed to purchase the Fabric trademark and domain name from Fabric Digital Limited for an undisclosed sum. Delta Comtech provides IT support services whereas Fabric Digital provides web design and digital development services. Delta Comtech's Sales Director, Carl Enser, explained that Delta Comtech rebranded two years ago to Fabric IT and at that time, as the two companies operated in different fields, there wasn't an issue. However more recently there appears to have been [...]

2020-07-23T11:12:53+00:00May 21st, 2020|News|

How and why I gave up the career I loved by Roger Ward

Roger Ward is former MD of BDH/TBWA and now owner of Manchester’s independent chop houses L-R: Andy Hamilton, MBE, Mark Hamilton and Roger Ward in Studio Egrem, Habana, Cuba, Dec 1999 I was with my dad, Norman, for three weeks before he died in September 1999. I still miss him everyday. The last question he asked me was why I was still working for other people. BDH (as I still call us) had just won Agency of the Decade. After his funeral, I went back to work and finished chairing the IPA’s area Advertising Effectiveness Awards. We held a dinner [...]

2020-07-23T11:11:38+00:00May 21st, 2020|Blog, Uncategorized|

‘Lockdown learning’ by Phil Cookson, director at Creative Resource

By Phil Cookson, director at Creative Resource & co-founder School of Thought It’s fair to say that the last few weeks have been challenging for all of us in the creative and marketing industries, whether we are working from home, on furlough, running businesses, seeking jobs or freelancing. At Creative Resource, we’ve been working with universities, brands and agencies for some time with events like Handle This, School of Thought and Two+Two.  Using those contacts we have been able to pull together a programme of virtual workshops, masterclasses and webinars for industry folk and this year’s graduates.  The creative and [...]

2020-07-23T11:13:36+00:00May 20th, 2020|Blog, Uncategorized|

Property advice from Cheetham & Mortimer

The MPA team are working hard to provide support for the many challenges we are all facing. One issue that is currently driving a lot of debate among our members revolves around property. Whether landlord, tenant, leaseholder or desk-renter, many are looking for support to alleviate financial or relationship tensions. Cheetham & Mortimer are a respected firm of chartered surveyors here in Manchester, well placed and happy to help our members in what can often be a baffling, frustrating ... but vital ... aspect of agency life. Here’s Stephen Perrett, Partner at C&M to introduce how they can help. MPA [...]

2020-07-23T11:13:36+00:00May 19th, 2020|Blog, Uncategorized|

Pandemic puts placements under threat

By Jeff McCarthy, Senior Lecturer in Digital Marketing and Employability Lead, Manchester Metropolitan University During the MPA Board meeting last week we discussed how student placements are under threat due to the COVID-19 pandemic and lockdown. MPA Board members had been openly talking about the impact of the pandemic on either their own organisations or the many partners they collaborate with. In work terms, this period is testing us beyond anything we have previously experienced in our careers. No surprise given how many organisations are putting staff on furlough or having to make redundancies. Others are busier than ever before [...]

2020-07-23T11:13:36+00:00May 18th, 2020|Blog, Uncategorized|

MPA Inspiration AWARDS 2020 – Celebrating in our 100th year – Call for entries now live!

The MPA Inspiration Awards have grown significantly over the past 8 years from its early success back in 2013, which was the first ever awards from the MPA. The awards were created by the industry for the industry when the MPA asked their members what they wanted to see in terms of recognition of Manchester based businesses in the Media, Digital and Creative sector. Speaking about the announcement, Cindy Simmons, MPA managing director, said: “It was our aim in 2013 to create a ceremony that would capture the best work in the region and allow us to really showcase the [...]

2020-07-23T11:04:52+00:00May 14th, 2020|MPA|