Twitter Facebook Linkedin

About MPA admin

This author has not yet filled in any details.
So far MPA admin has created 77 blog entries.
jennie@mpa.org.uk

We asked 3 of our judges ‘what makes a winning awards entry?’

And this is what they said … Marcus Hadfield, Chief Strategy Officer, Apadmi "The best entries have a clear objective, a standout idea and strong results. They also avoid cliché and waffle - remember it's a word limit, not a target ..." Holly Dewsbury, Agency Lead – Facebook & Instagram “Turn up the volume to get cut through on your award entry by saying it sharp and saying it well. Include the context but importantly what makes your entry have the X factor when it comes to the category and always be prepared to back up your statement with key [...]

2020-10-27T09:26:30+00:00October 15th, 2020|MPA, News|

Member News Bulletin: What’s coming next from the MPA!

We got our collective heads together during the summer months to review and update what content we can share to help you and your teams thrive. That’s why we’re proud to announce 5 new initiatives exclusively for our members. If you’re still on the fence about joining, now is a great time to become a member of the MPA getting access to all free events as well as discounts on all future events and training. In no particular order, here is just a little taster of some of the things coming your way: MPA Mentors We’re continuing our support for The Ideas Foundation by looking [...]

2020-10-27T09:26:40+00:00October 8th, 2020|MPA, News|

October is Prevent Breast Cancer Awareness Month

The stress for cancer patients in Greater Manchester has never been higher, so we are calling out to everyone in our Media, Digital and Creative community to join us throughout October in support of the Prevent Breast Cancer Awareness month. Put the 'FUN' into fundraising during October There are so many ways to fundraise. You could go solo, or take the opportunity to get together with your team, a group of friends or your family. Click here to see how you can access lots of great ideas and support materials and set up your own JustGiving page. Please share with us so we [...]

2020-10-08T09:25:18+00:00October 7th, 2020|Uncategorized|

Calling all MPA members. Now is the time to step up and become a mentor.

To continue our efforts to break down entry barriers to our industry, we are once again partnering The Ideas Foundation, and reaching out to our members to become an online volunteer mentor to new entrants in the industry. About The Ideas Foundation  The Ideas Foundation is an education charity set up in 2003 by adman Robin Wight CVO to nurture creative talent and to drive diversity. Their aim is to equip young people between the ages of 11 to 19 with the skills, opportunities and inspiration to gain future employment in the creative industries. The Ideas Foundation focuses across education institutions with an emphasis [...]

2020-10-05T09:01:37+00:00October 1st, 2020|News|

Dan Sodergren to champion MPA’s diversity and inclusion

Digital marketing and tech expert, Dan Sodergren is to head the MPA’s diversity & inclusion agenda across Manchester’s media, digital and creative industry. In this newly developed role, Dan will lead all direct or partnership initiatives including taking forward the MPA’s D&I research initiative that was launched last year. As a regular pundit on the BBC and ITV, as well as roles with Media City’s The Landing and personal development tool YourFlock, Dan is a well known figure across the Manchester digital and tech sector. Of his new role, Dan had this to say: "I am so excited to have [...]

2020-09-30T09:45:20+00:00September 29th, 2020|MPA, News|

MPA Blog Share: ‘Creativity out of adversity’

By Christina Clarke, Managing Director of C21  According to a 2010 study by IBM’s Institute for Business Value, business leaders identified creativity as the most important ‘leadership’ competency. This could be because it’s long been recognised that challenge can foster better creativity. Psychologists label this ‘post-traumatic’ growth – an ability to problem solve and create in the face of serious difficulty. An appreciation for channelling trauma that has fuelled many artists and writers over the centuries. Amongst his numerous insights, the 20th century artist, Henri Matisse once said that ‘creativity takes courage’. For many, this rings true right now. Within [...]

2020-09-28T08:25:48+00:00September 24th, 2020|Blog, News|

A match funded scheme from Manchester Met to connect your business with their talent

Could your business benefit from some graduate talent? MPA Members, Manchester Met,  are playing their part in going above and beyond to offer help to businesses and graduates alike during these difficult times. They want to support employers getting back on their feet with an exclusive opportunity to employ one of their recent graduates with a match funded internship scheme, whereby the University financially contribute 50% of the graduate salary. Since August, employers in the local area have been benefiting from the funding available on their Graduate Internship Scheme. Manchester Met will support you with 50% of a graduate intern’s [...]

2020-09-09T14:52:27+00:00September 10th, 2020|News|

Back to school. Back to work. Back better?

by Christian James, MPA Chair and MD of The IF Agency "For millions of working parents, this time of year is normally a bit of a relief as the kids return to school and life falls back into a more stable routine. But this isn’t any year and relief is hardly what parents (or anyone else) are feeling right now. Hundreds of our members are still on furlough and many offices remain mothballed as business leaders battle to draw up new working practices that will keep their teams safe and motivated for the coming months. Like most out there, my [...]

2020-09-09T08:55:18+00:00September 9th, 2020|Blog|

Using data to understand Covid’s impact on consumer health and wellbeing

After a challenging few months for comms professionals in the health & wellbeing sector, Smoking Gun’s MD Rick Guttridge talks to the MPA about why opportunity might be on the horizon. Since the late-March lockdown, many brands have been grappling with what they can do to support consumers through the Coronavirus crisis - and none more so than those in the health and wellbeing space. The shifts in consumer behaviour forced by the pandemic are unlike any most of us have seen in our lifetime, and at Smoking Gun we’ve been doing some analysis that’s revealed a lasting change in [...]

2020-07-30T21:41:10+00:00August 18th, 2020|Blog, Uncategorized|

The other new normal

by John Whalley, strategic director at Use.Space and head of branding at Seventy7 So much of the talk over recent weeks and months has been about where we sit in the future, literally. #WFH has signed off so many articles, posts and comments about working from home, and the virtues of the Zoom call vs the socially distanced physical meeting debate continues. It seems the definition of ‘The New Normal’ has become almost entirely dependent upon physical logistics and levels of tech savvy. But surely this is simply a question of people taking responsibility for reorganising themselves, and allocating what time [...]

2020-07-30T21:40:16+00:00August 10th, 2020|Blog|