MPA admin, Author at Manchester Publicity Association

MPA launches ‘Next Gen’ Series

MPA are proud to announce the launch of their Next Gen series, kicking off with an official launch party on Thursday 18th May at Brickhouse Social. What its all about? MPA Next Gen is an inclusive and accessible community for those in the early stages of their career, in Manchester’s vibrant Media, Digital and Creative Industries. Next Gen aims to provide this through several events, that will be held throughout the year. Offering a platform, that’s built through networking, connection and development and giving the Next Gen members a sense of belonging and a voice. The series will see its [...]

MPA admin2023-04-26T09:33:13+00:00April 26th, 2023|MPA, News|

MPA member spotlight – Laura Walters, The Candidate

Agency / Business name The Candidate Recruitment Agency What do you do? The Candidate specialise in recruitment across all marketing disciplines including digital, technology, analytics and creative. We have an award-winning team of experienced professionals who focus on specific areas including executive search, international, and contract solutions. We strive to make the recruitment process seamless and consultative, with many of our team having hands on experience within the sectors they recruit for. We pride ourselves in understanding that extra dimension to the standard CV and required skillset - we truly get under the skin of the culture fit that works for [...]

MPA admin2023-04-18T09:40:38+00:00April 18th, 2023|MPA, News|

Join the apprentice scheme ‘Power Up Agency’ from Greater Manchester Chamber of Commerce

GM Chamber have an exciting new opportunity to share with members; They have recently launched 'Power Up Agency' which ‘powers up’ on-the-job learning through apprenticeships. Having been awarded funding from the Department of Digital, Culture, Media and Sport (DCMS), The Arts Council and Greater Manchester Combined Authority to pilot the project, GM Chamber are launching 50 creative project assistant apprentices’ level 3 (A-Level equivalent) before September 2023. Here is a brief outline of how this unique programme will work: GMCC will act as the flexi-job apprenticeship agency GMCC will employ the apprentice and host them with employers, meaning you only need to commit to a [...]

MPA admin2023-04-17T11:06:49+00:00April 17th, 2023|News|

MPA Awards 2023: A few words from this year’s judges

We hope you are busy getting your entries selected and preparing them to enter the MPA Awards 2023. Our Chair of Judges Nicky Unsworth has offered some top tips to get you started: "Set the scene and be clear about the problem you are trying to solve. Tell the story in a way that brings the case study to life and shows the passion and insight that’s gone into it. And finally make sure you state your objectives clearly and that your results relate back to your objectives." Our esteemed judge Richard Aldiss, MD of McCann Manchester, has also shared [...]

MPA admin2023-03-29T12:24:13+00:00March 29th, 2023|MPA, News|

New podcast launch – ‘Inside Stories from MPA’

by Kate Cocker, Purposeful Podcasts “Inside Stories from the MPA” is the new podcast from the MPA that shares stories from the personalities behind the news, events and initiatives in the communications industry in Manchester. You can hear the first episode here. Produced by Purposeful Podcasts, we asked the production team to explain a bit about why a podcast will matter so much to the MPA members. What does podcasting have in common with the MPA? They’re both ALL about connecting communities. The MPA represents the entire breadth of media, digital, and creative businesses in Manchester. It connects your community [...]

MPA admin2023-03-23T12:31:11+00:00March 23rd, 2023|Blog, MPA, News|

MPA Blog Share: ‘The humanisation of your pet marketing strategy’

by Laura Belshaw, Head of Digital & Social, IF agency There’s no denying we’ve long been a nation of pet lovers, and thanks to lockdown spurring a shift in homeworking, pets are playing an even bigger part in our lives. Payday priority is now finding a matching outfit for dog and owner or sourcing special grain-free treats for our pets (ahem, guilty!). Say hello to the humanisation of pets. From personalised meal plans on subscription to indulging on the latest tech, our pets are now treated like an equal part of the family. You only have to dip into Google [...]

MPA admin2023-03-16T15:49:34+00:00March 16th, 2023|Uncategorized|

MPA Charity Netball Tournament is Game On!

The MPA, with an amazing group of volunteers, have launched the date for the first ever netball tournament in aid of Manchester charity Prevent Breast Cancer. After a few attempts to get the event off the ground, thwarted by the pandemic but spurred on by MPA member interest and support, a date has been set for a winner takes all round robin tournament at the Sugden Sports Centre on 30th March. Whether you’re a GA ninja or an absolute beginner, it promises to be fun, friendly and for a great cause. It’s all-in, so every gender, age, size and level [...]

MPA admin2023-02-02T09:51:40+00:00February 2nd, 2023|MPA, News|

MPA Blog Share: ‘Resolute’

by Danny Turnbull, Agency Consultancy Services I came back to work (well my underground home office) a few weeks ago for a ‘soft landing’ into 2023, having properly switched off for the first Christmas in a few after a hugely busy back quarter to last year where I foolishly only took 2 days leave and onboarded 6 new clients. This was of course followed by the inevitable Christmas day crash/man flu which became an annual tradition when I was doing demanding agency roles. This isn’t one of the slew of resolution posts you’re probably already drowning under however I have [...]

MPA admin2023-01-24T11:32:54+00:00January 23rd, 2023|Blog|

MPA member spotlight – Danny Turnbull, Agency Consultancy Services

First up for our member spotlight series for 2023 is Danny Turnbull, owner of Agency Consultancy Services. Danny is a specialist Non Exec Director focussed exclusively on the independent agency space, not just here in Manchester where he has his roots, but all over the UK and beyond. Having spent a lifetime (30 years) in agencies and half of them running large agencies in the North of England, London and Europe, Danny decided during 2020 to finally hang up his MD boots and to pursue a long standing dream to work as an NXD/consultant in the agency space. Almost 3 [...]

MPA admin2023-01-11T13:15:12+00:00January 11th, 2023|News|

It’s not all Kate Moss and David Beckham… Why influencer marketing has become a marketing must

by Claire Lancaster, Head of Social, The if Agency. A-listers might have once had sole rights to influencer marketing, but those days are gone. An ‘influencer’ is anyone who has an established social media following and can sway the choices and behaviours of their followers. Content from a celebrity might well reach huge numbers of people, but that doesn’t mean it’s the most appropriate audience. Influencers who are more aligned to your audience and embody your brand values can be much more effective to collaborate with. You’ll likely get better results for less investment with a smaller group of the [...]

MPA admin2022-11-07T14:02:40+00:00November 7th, 2022|Uncategorized|

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