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So far MPA admin has created 61 blog entries.
jennie@mpa.org.uk

MPA Blog Share: ‘Creativity out of adversity’

By Christina Clarke, Managing Director of C21  According to a 2010 study by IBM’s Institute for Business Value, business leaders identified creativity as the most important ‘leadership’ competency. This could be because it’s long been recognised that challenge can foster better creativity. Psychologists label this ‘post-traumatic’ growth – an ability to problem solve and create in the face of serious difficulty. An appreciation for channelling trauma that has fuelled many artists and writers over the centuries. Amongst his numerous insights, the 20th century artist, Henri Matisse once said that ‘creativity takes courage’. For many, this rings true right now. Within [...]

2020-09-24T12:25:53+00:00September 24th, 2020|Uncategorized|

A match funded scheme from Manchester Met to connect your business with their talent

Could your business benefit from some graduate talent? MPA Members, Manchester Met,  are playing their part in going above and beyond to offer help to businesses and graduates alike during these difficult times. They want to support employers getting back on their feet with an exclusive opportunity to employ one of their recent graduates with a match funded internship scheme, whereby the University financially contribute 50% of the graduate salary. Since August, employers in the local area have been benefiting from the funding available on their Graduate Internship Scheme. Manchester Met will support you with 50% of a graduate intern’s [...]

2020-09-09T14:52:27+00:00September 10th, 2020|News|

Back to school. Back to work. Back better?

by Christian James, MPA Chair and MD of The IF Agency "For millions of working parents, this time of year is normally a bit of a relief as the kids return to school and life falls back into a more stable routine. But this isn’t any year and relief is hardly what parents (or anyone else) are feeling right now. Hundreds of our members are still on furlough and many offices remain mothballed as business leaders battle to draw up new working practices that will keep their teams safe and motivated for the coming months. Like most out there, my [...]

2020-09-09T08:55:18+00:00September 9th, 2020|Blog|

Using data to understand Covid’s impact on consumer health and wellbeing

After a challenging few months for comms professionals in the health & wellbeing sector, Smoking Gun’s MD Rick Guttridge talks to the MPA about why opportunity might be on the horizon. Since the late-March lockdown, many brands have been grappling with what they can do to support consumers through the Coronavirus crisis - and none more so than those in the health and wellbeing space. The shifts in consumer behaviour forced by the pandemic are unlike any most of us have seen in our lifetime, and at Smoking Gun we’ve been doing some analysis that’s revealed a lasting change in [...]

2020-07-30T21:41:10+00:00August 18th, 2020|Blog, Uncategorized|

The other new normal

by John Whalley, strategic director at Use.Space and head of branding at Seventy7 So much of the talk over recent weeks and months has been about where we sit in the future, literally. #WFH has signed off so many articles, posts and comments about working from home, and the virtues of the Zoom call vs the socially distanced physical meeting debate continues. It seems the definition of ‘The New Normal’ has become almost entirely dependent upon physical logistics and levels of tech savvy. But surely this is simply a question of people taking responsibility for reorganising themselves, and allocating what time [...]

2020-07-30T21:40:16+00:00August 10th, 2020|Blog|

How Micro Influencers can help your brand following COVID-19

by Laura Callaghan, Influencer Marketing Manager at Bee Influence, an influencer marketing agency born in Manchester. The phrase “the bigger, the better” can be applied to many life scenarios, but influencer marketing is certainly not one of them. That said, the cliche “quality, not quantity” saying is most certainly relevant when talking about content creators. The popularity of brands working with micro influencers has increased significantly, and they’ve drastically changed the landscape for influencer marketing - what was once more of a numbers game is now far more complex. So what exactly are micro influencers? As an agency representing clients, [...]

2020-07-30T21:39:43+00:00August 5th, 2020|Blog|

How can we help local businesses?

by Steve Brunt, planning director at The Behaviours Agency One upside of lockdown is we all felt more connected to our local areas, including our local businesses. So what can we do to help them emerge strongly from this crisis? Lockdown forced us to stay at home, and took away many of our default providers. For many of us that means we got a greater appreciation of what’s available just around the corner.  We’ve rediscovered our neighbourliness. We’ve run and walked the streets, and used our parks. And of course, we’ve shopped in our local independent retailers. Of course many [...]

2020-07-28T08:26:46+00:00July 28th, 2020|Blog|

Vision, technology and inclusion

by Sian English, MPA's vice chair and head of marketing at leading proptech provider, Street Group Back in February this year, the MPA held a Big Debate on a vision for the future of the media, digital, and creative sector in Manchester. Fast forward 5 months to July 2020 and being in a room full of people, socialising, laughing and hugging seems like a hazy dream. Nevertheless, as we’re over halfway through the year, I’ve found myself thinking back to some of the issues raised that evening and wondering how they fit with the here and now. Technology takes away [...]

2020-07-23T11:11:37+00:00July 22nd, 2020|Blog, Uncategorized|

Top tips for planning a new website

by Chris Buckley, founder of Pixel Kicks As we near the end of lockdown, many businesses are already deep in plans about how they make their return. If the last three months have proven anything, it’s that digital has never been more important. The companies that have struggled during these pressing times are those with more traditional bricks & mortar services, whilst internet retailers have generally seen a huge upturn. A number of reports have recently mentioned that the spring and summer of 2020 could spell the start of the next “digital gold rush”. The natural first step for most [...]

2020-07-23T11:11:37+00:00July 21st, 2020|Blog, Uncategorized|

Crafting a 3D world to bring the love story of a Gingerbread man to life

By Jonathan Ashworth, founder of Mighty Giant: The Moving Image Company There are many moving parts (pardon the pun) when it comes to the production of an animated short film. A project at Mighty Giant ranges from simple animation, to 3D modelling, through to filmed production. Sometimes a job means we need to get all the tools out the box; this short film we made before Christmas was one such example. We were approached late last year by Fox Agency in Leeds to help them with a Christmas film for a global manufacturing company. The creative had been written, with [...]

2020-07-23T11:11:37+00:00July 16th, 2020|Blog, Uncategorized|