‘My World’ Vs ‘Big World’: New report reveals responsibility shift of the ethical consumer
By Rose Allerston, Smoking Gun Against a backdrop of tumultuous world events and the cost of living crisis, consumer attitudes have altered irrevocably. It’s the communication professional’s eternal challenge to shift our approach with this constantly changing tide. Consumers are demanding more from brands than ever before. They are buying less, shopping around more and every purchase is considered. So how can we adapt our strategy to stay ahead? At Smoking Gun, we’ve launched ‘The Rise of the Shrewd Shopper’ report - an essential playbook for marketing and comms pros into the new consumer landscape. Crucially, it examines the opportunities [...]