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So far MPA admin has created 91 blog entries.

MPA Blog Share: ‘How NABS is ready to help Manchester now and beyond the pandemic’

By Kate Harris, regional director, NABS The past year has been a hugely challenging one for our industry. Individuals have faced - to use that word again - unprecedented difficulties both on a business and a personal level. I don’t know about you, but I’m shattered. I’ve not been able to see my elderly mother properly for nearly a year now. I miss her terribly and I worry about her constantly. And that’s on top of the work challenges that we’re all facing - having to deal with working from home, needing to change tack on projects time and time [...]

2021-04-07T16:06:00+00:00April 6th, 2021|Blog|

MPA Blog Share: Let’s commit to sustainable business (before it’s too late)

By Matt Kerr, Account Director, Seventy7 It would be an understatement to say that the COVID pandemic has been tough for people and businesses across the globe. And although the last 10 months have been unbelievably tough, there have been some small victories that we can learn from in terms of how we treat the world around us. While we know that individuals can make an impact (no matter how small), it’s businesses and organisations that can make the biggest strides in affecting the world around them. Among all the ‘nature is healing’ jokes that were being talked about during [...]

2021-03-31T12:38:37+00:00March 30th, 2021|Blog|

MPA Blog Share: ‘One year on and looking forward – let’s refocus on uplifting talent from disadvantaged backgrounds’

By Belinda Peach, founder of Peachy, MPA board member and industry champion of Skills and Talent. One year ago, I wrote in my journal that the sun was shining, my mood was optimistic (‘Whatever it takes’ – Rishi Sunak, 18th March 2020) and I was getting to grips with Zoom. I had my concerns about the impact of Covid but felt positive I would make it work, as someone who has been self-employed and working from home for 10 years. I entered lockdown managing two amazing projects: ScreenSkills HETV First Break with ITV’s Coronation Street and Emmerdale; and the Ideas [...]

2021-03-26T10:54:36+00:00March 24th, 2021|Uncategorized|

Welcome to our March MPA member spotlight

We hope that you are enjoying reading our monthly interviews with fellow members - finding out more about who they are and what they’re all about. We always try to include links where possible, so that you can connect and, we hope, develop relationships. This month, we're delighted to introduce Sue Benson, Managing Director of The Behaviours Agency. Over to you Sue! Agency / Business name The Behaviours Agency What do you do? We’re The Behaviours Agency, a creative agency that uses behavioural science to make marketing more effective. Since starting the business in 2006, we’ve focused on behaviour-led creativity. [...]

2021-03-23T12:18:05+00:00March 23rd, 2021|MPA|

MPA Blog Share: ‘Challenging the barriers’

by Viv Woodward, President of Bloom North and Client Director at the Guardian One of the most uplifting moments for me over the last 12 months (well actually, over most of my lifespan tbh), was on 20th January 2021 - The US inauguration day. First of all, it felt like we were all about to step back into the light. One where the dark, chilling, and to be brutally honest, quite terrifying film set we had been sitting through and experiencing for over 4 years with Trump at the helm, had metamorphosed into something more uplifting, where the supervillain had [...]

2021-03-15T17:29:09+00:00March 9th, 2021|Blog|

Want to help the next generation of Creative & Marketing Graduates?

Welcome to Two+Two. An event that brings together the industry to nurture and find those 'Rising Stars'. Now in its 4th year, Two+Two is the premier event for Creative and Marketing students in the North. Organised by Creative Resource and a committee from the industry including agencies such as Havas Lynx, McCann Manchester, 21 Grams, Access, Bearded Fellows, APS Group, Po.Ke and Dead Pixel. The event enables the next generation of talent to connect with industry, gain experience and receive expert mentorship. Two+Two is not only for students looking to enter the industry, but for professionals wanting to give something [...]

2021-03-04T17:04:53+00:00March 4th, 2021|Uncategorized|

MPA Blog Share: The importance of ‘meaning’ in the workplace

By Stuart O'Donnell, MD, Boardwalk Studio I recently read an article on Harvard Business Review which got me thinking. The article was about 'meaning' in the workplace and what value employees place on this. Which when implemented well is a benefit for both employees and employers. The article looked at research actually undertaken in the 70's by Studs Terkel, the respected writer, broadcaster and historian of American life. According to Terkel, work is about a search for 'daily meaning as well as daily bread, for recognition as well as cash and for astonishment rather than torpor'. Over 40 odd years [...]

2021-02-23T13:49:44+00:00February 23rd, 2021|Uncategorized|

Welcome to February’s MPA member spotlight

Welcome to the second MPA member spotlight of 2021; An opportunity to meet one of our members, so you know who they are and what they’re all about. We hope you enjoy reading, and that some new member partnerships might flourish. This time, we are delighted to welcome Charlotte Ashcroft, Head of Sales at seventy7, who gives us some insight into seventy7 and what they're all about... Agency / Business name seventy7 What do you do? We are seventy7, a fully integrated creative agency. We are a team of digital, creative and photographic experts that work together for our clients, helping [...]

2021-02-23T17:31:14+00:00February 22nd, 2021|MPA, News|

The future of the high street

What is the future of the high street and what does it mean for agencies? By Sue Benson, MD, The Behaviours Agency I feel like I’ve been writing about this topic and its ugly sister, the death of the high street, for most of my 20 years in retail marketing. And every year it gets slightly more depressing, chipping away at little moments of optimism I experience. Clearly, in the middle of lockdown high streets are barren places. But I’m hopeful that at some point soon they’ll be open again. And it’s this post-COVID world that I’ll be exploring here. [...]

2021-02-10T15:16:05+00:00February 10th, 2021|Blog|

MPA Blog Share: ‘The Power of Personal Values’

By Caroline Moran, MD, Clear New month, new mindset… and as we are nearly at the 12-month mark since the events industry fell off a cliff, an ideal time for reflection. I don’t mind sharing that Lockdown Part 3 has been the hardest one for me. A combination of cold weather and 4pm sunsets has been a slog. Home schooling has ramped up which is brilliant but comes with pressure, guilt, swearing at technology and wishing I wasn’t Mum, teacher and the IT department all rolled into one. (Not forgetting school cook, cleaner and occasional truancy officer). We are all [...]

2021-02-03T08:59:01+00:00February 2nd, 2021|Blog|
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