MPA admin, Author at Manchester Publicity Association

WilsonCooke Brand Performance

After over 30 years of operation, we are very excited to begin our next chapter within WilsonCooke - Brand Performance. At WilsonCooke, as a Brand Performance Agency, we’re acutely aware that in order to truly change a business and to propel it to new heights, a balance of brand and performance marketing must be found. And that is what we do, we help drive your brand forward, and your business upwards. So, what do we do? We find and establish new paths to deliver, from acquiring and retaining customers to converting those same new customers into sales which in turn, [...]

MPA admin2021-10-06T13:13:15+00:00October 6th, 2021|Blog|

One Minute Briefs launch their tastiest brief ever partnering with Coca Cola – and there’s £10,000+ prizes to be won

Coca-Cola joins forces with One Minute Briefs for 24-hour creative social media campaign Coca-Cola Freestyle is partnering with Manchester UK, based One Minute Briefs to give creatives across the globe the opportunity to create ads that bring to life the 100+ amazing drink choices fans can explore and pour through the innovative – and interactive – beverage dispenser. Coca-Cola Freestyle – previously named one of the coolest products of the decade – is offering One Minute Briefs’ BIGGEST EVER prize pot totalling £10,500 to spark inspiration, with a grand prize of £4,000 cash up for grabs for the winning ad, [...]

MPA admin2021-09-17T13:30:37+00:00September 17th, 2021|News|

WilsonCooke/Holdings launch GAIN LINE.

We are very excited to announce our first new business within the WilsonCooke/Holdings group of companies - GAIN LINE. We have launched GAIN LINE as, whilst large corporates have embraced digital transformation, we see a need for SMEs to understand this changing digitised landscape, especially for them to use digital solutions to reduce operational friction and build business advantage. For GAIN LINE, we have hired CTI Digital’s former Business Development Director, Jonathan Ward, as Commercial Director to be responsible for the new business’ revenue growth. Commenting on his recent appointment, Jonathan Ward said: “I’m hugely excited to join the team [...]

MPA admin2021-09-09T13:14:28+00:00September 9th, 2021|News|

Welcome to our August MPA member spotlight

Introducing our 8th member spotlight of 2021 with Group Managing Director of WilsonCooke/Holdings, Mark Law, in the hot-seat. Agency / Business name WilsonCooke/Holdings, including WilsonCooke/Brand Performance and GAIN LINE What do you do? We’ve been in business for over three decades now and we’ve continuously evolved in line with the changes we’ve seen in industry. We started out as a traditional marketing firm yet in the last twenty years, we embraced digital and the opportunities it presented. We’re entering yet another exciting new chapter in our history, while staying true to our ambitions, ideals and values that have led us [...]

MPA admin2021-08-31T13:43:41+00:00August 31st, 2021|MPA, News|

Member News: Exciting new developments from WilsonCooke

After three decades, WilsonCooke is entering an exciting new chapter in its history, while staying true to the ambitions, ideals and values that have led us to such success so far. After 31 years, we are proud to say we are still independent with the same leadership team. This continuation of the way we trade, how we work and the partners with whom we work, means that our clients still, and will always, stand out from the crowd. To allow WilsonCooke to develop further and look to the future in how we can help our clients and their businesses, we [...]

MPA admin2021-08-26T14:32:12+00:00August 26th, 2021|News|

MPA continues to champion D&I with focus on our next generation

By Kai Ojo, MD of Planisware and MPA D&I Lead The events following the EURO 2020 Finals and the Formula 1 British Grand Prix at Silverstone put a much needed spotlight on the gap between perception and reality on the topic of systemic racism in our society. Every now and then, there is a feeling of ‘progress’ or at least a perception of progress. But the way in which Marcus Rashford, Bukayo Saka, Jadon Sancho and Lewis Hamilton were treated left me wondering about a lot of things; how much more has to be done and who needs to do [...]

MPA admin2021-08-05T20:25:51+00:00August 5th, 2021|Blog, MPA, News|

Welcome to our July MPA member spotlight

Introducing our 7th member spotlight of 2021... Please feed back to us if there are any questions you would like to be added to future interviews, or indeed if you would like to go under the spotlight yourself! Lots of you will know a familiar face around the industry - Mark Kelly. Mark's experience speaks for itself, ... but what is he up to these days? Have a read below and connect through the LinkedIn link above. Agency / Business name Mark Kelly Consultancy What do you do? My proposition is “I help small and mid-sized UK agencies to grow and thrive, [...]

MPA admin2021-07-22T07:34:21+00:00July 22nd, 2021|Uncategorized|

The Mediaforce Group acquire More Media Sales

The Mediaforce Group, one of the UK’s largest independently owned media groups, has today announced the acquisition of Manchester-based More Media Sales. The sales operation will sit alongside other Mediaforce businesses under the Media Concierge umbrella, offering multi-platform solutions to advertisers and agencies across an impressive publisher portfolio. More Media Sales was founded in 2014 and are a strong force in the regional market having expanded their portfolio over recent years. Clients include City AM, The National, Stylist and Time Out, with an impressive digital suite which includes, Adsquare, Loop Me and Datamixx. Mediaforce Director Simon Ridley-Thomas commented “We are [...]

MPA admin2021-07-07T10:31:27+00:00July 7th, 2021|News|

MPA Blog Share: ‘Zig-zagging towards the workplace of the future’

By Alex Heywood, Co-Founder, 4and20million THE ILLUSION OF BINARY CHOICES Our world appears to be full of binary choices. Some real, some manufactured. No matter the topic, we tend to distil our most complex challenges into a set of simplistic alternatives. Once our choices have been made, we stick with them unwaveringly and resolutely. Changing your mind is, after all, an unforgivable weakness. Tribalism is rife. We’re experiencing the footballification of the everyday: Partisan politics, manufactured cultural conflicts. The need to be seen to ‘have an opinion’ and wholeheartedly agree or disagree on any given topic, however ill-informed or half-baked [...]

MPA admin2021-07-07T12:33:09+00:00July 6th, 2021|Blog, MPA|

Welcome to our June MPA member spotlight

Introducing our 6th member spotlight, marking the half way point of 2021! We hope that you have enjoyed reading our monthly interviews with fellow MPA members. Don't forget, we include links for you to connect via LinkedIn - our virtual network has become ever more important to us. We're delighted this time, to put Emma Burke, Associate Director at The Candidate, in our hot seat. Agency / Business name The Candidate What do you do? We are a leading talent consultancy specialising in the recruitment of Digital, Marketing, Analytics and IT/Development professionals. Coming into our 10th year, we’re well-established in [...]

MPA admin2021-07-07T12:33:23+00:00June 30th, 2021|MPA|

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