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jennie@mpa.org.uk

Member Spotlight – If Agency

Welcome to our latest member spotlight; an opportunity for our members to introduce themselves to one another, make connections and spread the word about your business. Next up is independent creative agency The IF agency, who have been MPA members for a decade this year and whose MD, Christian James, is the current MPA Chair. Agency / Business name If agency What do you do? We’re a creative company that helps brands of all shapes, sizes and industries to find their distinct, authentic and compelling position in increasingly noisy and cluttered markets. Then we deliver an insight-driven creative solution that’s [...]

2022-08-10T09:53:41+00:00August 10th, 2022|Uncategorized|

MPA Blog Share: ‘Why I took away my team’s job titles’

Today's MPA Blog Share comes from Jo Whiteley of the if agency. Jo’s enjoyed (& endured!) many years in the creative industry, starting out as an art director & working her way to CD. Fiercely competitive, Jo hops out of bed come rain or shine, with the same ambition & passion for concepts and innovation as she did on day one. With her infectious enthusiasm, she thrives on nurturing ideas & creative talent. Grab a brew and enjoy a read of Jo's blog below and if you would like to share your view, recent experience or point of view, get in touch! [...]

2022-07-22T07:53:53+00:00July 22nd, 2022|Blog|

MPA launches campaign to celebrate diverse role models

When the MPA conducted its Diversity & Inclusion survey, one of the key reasons we don’t have enough diverse candidates looking to join our industry was identified as the fact that there are a distinct lack of visible role models within the sector. To combat this, the MPA are launching our ‘A Place for You’ campaign which aims to champion and celebrate the truly diverse array of role models who are currently flourishing in our sector. We want to spotlight how our enterprising City embraces and promotes diversity through role models of various ethnicities, genders, faiths, abilities, sexualities and social [...]

2022-07-15T11:26:58+00:00July 15th, 2022|MPA, News|

Introducing: ‘Technically speaking’: A new, free to attend meetup for data-tech- product-CRO-UX/UI–analytics

Leif Kavan Radford - Data and Tech Recruitment Director, The Candidate "Recently I’ve noticed there is a real hunger within my network to get back to normality and start meeting up face to face again. Pre-covid there were tons of Meetups, conferences, events and the like happening, but sadly many of them haven’t returned. With there being so few options out there at the moment, but knowing there was an appetite for it, I decided it was time to do something about it, so: I’ve decided to organise my own! I’ve been part of the Data/Tech world in Manchester for [...]

2022-06-29T09:16:36+00:00June 29th, 2022|Uncategorized|

Introducing our May member spotlight

Grab a coffee and have a read of our May member spotlight, introducing new members - Pink Mustard Entertainment and their founder Carly Barantini. An opportunity to make new connections and spread the word about your business to the wider membership - if you would like to feature, please drop us a message. Image by @asupremeshot Agency / Business name Pink Mustard Entertainment What do you do? I am founder/director and Head Agent at Pink Mustard HQ in Salford, Manchester We represent talent including dancers, models and actors for TV, film, print and commercials through the agency and [...]

2022-05-12T09:07:20+00:00May 11th, 2022|MPA, News|

Ideas Foundation and MPA lead the way to new talent

Ideas Foundation believes that the brightest ideas don’t come from one place or type of person, and have been on a mission to help move the creative, digital and media sector in a more diverse direction for just over a decade. Diverse new talent brings a new perspective to solve problems, energise creative work, and build an industry brimming with innovation. Government and industry led research data shows the challenges about representation: Advertising is the seventh worst industry in terms of make-up from different class origins 60% of those in our industry come from professional or managerial origins (vs. 30% [...]

2022-04-28T13:54:27+00:00April 28th, 2022|MPA, News|

MPA Inspiration Awards: Celebrating Manchester’s top-class student talent

As the MPA Inspiration Awards are now live for 2022, it seems like the perfect opportunity to look back on some of the amazing young talent from our Student Award category over recent years. Manchester Metropolitan University are strong supporters of the MPA. Jeff McCarthy, Senior Lecturer, Digital Marketing and MPA board member, continues to collaborate with us to help nurture and secure future talent for our industry. Jeff commented, “Since launching the Student Award category in 2016 we have seen winners and finalists gaining employment with MPA members as a direct result of being at the Awards evening. Also more [...]

2022-04-27T13:36:57+00:00April 26th, 2022|Blog, MPA|

Reasons to Work With an Integrated Marketing Agency – WilsonCooke

Marketing in any form is a challenge. And anyone or any agency who tells you otherwise either isn’t letting you in on the full picture or worse, they do not fully understand the picture themselves! Digital marketing is as much a science as it is an art, the key thing is consistency and coordination. You might think that coming up with a new campaign is relatively easy, and while this may be true, the idea, the concept is only the beginning. Each campaign has its own touchpoints, which must reflect the overarching message of the campaign, this can mean anything [...]

2022-04-27T13:32:03+00:00April 15th, 2022|Blog|

C21 Create Change

Altrincham based agency, C21 Creative Communications has launched a dynamic brand refresh that reflects the work they’ve been doing for clients since 1998, the difference they’ve been making across sectors and the change they’re still helping create. The rebrand comes on the back of another record-breaking year that has seen the agency win exciting new projects with a Welcome Back from Covid campaign for Castle Point Council in Essex, three new projects for Greater Manchester Health and Social Care Partnership and a contract to help reposition and rebrand global healthcare software provider, North West E-Health. Not only has the £1.8m [...]

2022-04-12T07:54:37+00:00April 12th, 2022|News|

Introducing our April member spotlight

The Voiceover Gallery is an audio production company with recording studios in Manchester and London, and a large database of voices and linguists covering most accents and languages! They have been running since 2004, and recently moved into their swanky new studio in Soho which has 2 engineer assisted studios, and a fully self op booth for voices/clients to hire which you can see Katie modelling in her photo. Over to you Katie ... Agency / Business name The Voiceover Gallery What do you do? I am Head of Production here at TVG, so I look after our fabulous team of Project [...]

2022-03-31T11:08:44+00:00March 31st, 2022|Uncategorized|
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