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Toast PR welcomes trio of new B2B clients

Toast PR welcomes trio of new B2B clients

Manchester-based Toast PR is enjoying a summer of success following its appointment by three new clients to provide PR consultation to address a number of strategic business briefs.

Commercial insight and procurement consultants Ivo Consulting Solutions has appointed Toast PR to oversee communication strategy for its partnership with the prestigious Programme on Negotiation (PON) at Harvard Law School. The venture will see the PON bring their flagship executive education course to the UK for the first time this September.

The PON, a consortium university programme at Harvard, MIT, and Tufts, is a world leader in negotiation and dispute resolution research, and launched the course to improve the theory and practice of negotiation across the globe.

Toast PR has been appointed to engage potential candidates and boost awareness of the course’s aims and outcomes among its target audience of CEOs, managing directors, board members, lawyers, marketeers and global leaders.

London-based consultancy Fluxx has also enlisted Toast PR’s expertise to launch a new online book, which draws together knowledge and experience from its team who have worked with clients such as Lloyds Bank, GAME, Legal and General and the UK Parliament, to transform organisations at pace through digital innovation, experimentation and design.

Toast PR has also been instructed by technology firm Visonect to help promote their new innovation, JOAN, an award-winning user-friendly, plug and play digital solution for meeting rooms. JOAN will launch its advanced digital meeting room solution to the UK market, following a new partnership between JOAN and Midwich Ltd, the UK’s leading Pro AV trade-only distributor.

Available in over 20 languages, JOAN is already used by thousands of companies around the world, including Microsoft, Hyundai, KFC, and the Huffington Post.

Toast PR’s managing director, Julia Mitchell, said: “The first six months of the year have been remarkable for the agency and the opportunities presented to us have allowed us to grow our B2B and technology division further to respond to the demand.

We’ve certainly developed a strong foothold in this sector over the past 10 years. With Manchester’s reputation in technology on the up, we’re finding that businesses are starting to look beyond the capital for competitive PR consultancies than can meet a strategic business brief and provide a team that can stand toe to toe with any of London’s specialist agencies.”