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Little Sports Group Appoints Smoking Gun to Tackle The North

Little Sports Group Appoints Smoking Gun to Tackle The North

Leading PE and school sports provider, Little Sports Group (LSG) has appointed Smoking Gun to deliver a communications campaign focused across the North of England.

The Manchester based business works with over 160 primary and nursery schools and see close to 35,000 children each week offering sports-coaching across different sports.

Smoking Gun will handle both consumer and b2b PR for the brand, initially focusing on raising awareness and driving engagement amongst parents around the benefits of grassroots sport participation.

Craig Brennan, CEO of LSG said: “The decision to appoint Smoking Gun was an easy one, as they completely get the brand and what we’re looking to achieve. We are completely focused on getting more children to be more active by participation in more sports. As a business, we have ambitious plans to open in over 50 UK cities by 2025.

He added: “There are also some key topics we want to lead the conversation on such as the importance of grassroots sport as a force for social cohesion, personal development, health and self-esteem.

He continued: “We were really impressed with Smoking Gun’s knowledge of the media and creative approach to the brief. We are looking forward to implementing new ways of working together and tapping into opportunities the agency has outlined to help us achieve our goals.”

MD of Smoking Gun, Rick Guttridge said: “Little Sports Group is a fast-growing ambitious North West based business making us a perfect match.

“The win is testament to both the team’s media knowledge and modern approach to helping clients grow genuine business momentum through strategic and creative communications.”