MPA NewsMPA NewsMPA NewsMPA News

Dig Media Ltd wins National Lottery support

Dig Media Ltd wins National Lottery support

Today, Dig Media Ltd has received £50,900 from the Heritage Lottery Fund (HLF) for an exciting project to digitise and share the Jack Henry Moore Archive in Salford. Made possible by money raised by National Lottery players, the project focuses on Moore’s fascinating and vast video archive capturing cultural change since the 1960s.

In time, our aim is to share with the public as much footage as possible, creating a vital document of an incredibly fertile period in British culture, while also telling the extraordinary story of Jack himself. First up will be a teaser documentary about Jack and his work, featuring interviews with friends and former collaborators. It will be produced with the help of film and video trainees from Salford University, UTC@MediaCityUK and young people from Salford City Council’s Salford Futures Project, who will gain experience in a range of technical, management and marketing skills. They will be working with producers, editors, camera and production crew with decades in the industry - developing film and digital content, frequently with a strong focus on the arts.

About Jack Henry Moore

Jack Henry Moore was never one of the stars of London’s counterculture. But you can be sure the scene’s most famous names all knew his. From creating sound and vision for Pink Floyd’s legendary UFO club, to filming John Lennon and Yoko Ono’s Bagism ‘happening’, to his involvement with the cult underground paper International Times and helping to set up the pivotal 24-Hour Technicolour Dream, Jack was a fixture of the city’s creative core. He was also a pioneering video artist, creating a huge film archive featuring cultural lodestones such as Dylan to Dali, an acid happening on Hampstead Heath with DJ and mod scenester Jeff Dexter, and even rare early-’70s footage of the Dalai Lama.
Now Dig, in association with the National Lottery, is bringing that archive to life. We will be starting the process of restoring and digitising Jack’s old video tapes. Jack’s lifestyle and often straitened circumstances meant they were in danger of being destroyed after his death. At the request of the executors we drove from the UK to Amsterdam to salvage what we could of the collection – hundreds of video cassettes and reel-to-reel recordings and an extensive library of art posters.

We expect this to be the start of a long-running project that will shine light on a complicated but hugely creative man whose work captured and celebrated the counterculture at its peak, then followed its waves and ripples over the ensuing decades.

It will be a voyage of discovery – and we can’t wait to see where it takes us.

Councillor Paul Longshaw, Lead Member for Housing and Neighbourhoods from Salford City Council commented: “We are really pleased the vital cultural importance of the archive has been recognised, and excited that, thanks to National Lottery players, it’s now benefitting the people of Salford and beyond.”

Nathan Lee, Head of Heritage Lottery Fund North West said: “I’m delighted that National Lottery players have been able to support this project, which will document and share this unique and internationally important video archive. With HLF support, the project will enable young people in Salford, including those unemployed or not in education, to develop their digital skills.”

Sharon Gardner, Principal of UTC@MediaCityUK said: “We are delighted that our students can participate in this vital archiving and celebration of Jack Henry Moore's work, all whilst developing their cultural awareness and honing their technical and marketing skills.”