The MPA Blog
News and views from our members and the wider Manchester communications community.
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How to digitally transform your business
Digital transformation is the adaptation of a digital strategy and ensuring the implementation of that strategy is integrated into your business. It can...
A brand is more than a logo
A brand is more than a logo, more than a website, more than a set of branding materials. It’s the unquantifiable feeling you get that makes you...
Its all about the people
People increasingly believe that the media industry is all about technology. They’re wrong: it’s all about the people. In my job as chief...