The MPA Blog

News and views from our members and the wider Manchester communications community.

Send your post through to jennie@mpa.org.uk

How to digitally transform your business
21/02/2017
Digital transformation is the adaptation of a digital strategy and ensuring the implementation of that strategy is integrated into your business. It can...
KMS Media - What's new for the New Year and what it means for our clients
12/01/2017
With the media landscape being so transitional, 2016 proved to be a fast-paced year for advertising. As a media agency it’s important we stay ahead...
Laura Mashiter, MD of Refresh PR, on the importance of collaboration within marketing in the North
20/12/2016
Collaboration is a word that’s thrown around a lot, but what does it really mean and who is it beneficial to? Firstly, it can mean different things...
The top three advertising trends for 2017 - KMS Media offer an agency perspective
15/12/2016
With the past twelve months being so fast paced and the digital market being so transitional, it’s been a very hectic year for us here at KMS Media!...
As GDP data shows calmer waters, UK must turn its attention across the pond
31/10/2016
“News that the economy has grown by 0.5% since the Brexit vote is extremely encouraging, despite falling from the 0.7% growth rate of the previous...
A brand is more than a logo
26/10/2016
A brand is more than a logo, more than a website, more than a set of branding materials. It’s the unquantifiable feeling you get that makes you...
The Tipping Point - From Biz Dev to Personal Dev
20/10/2016
Well then, for those of you who know me, it will come as no surprise that writing has usually played second fiddle to my main broadcast platform — my...
Economy better than expected, but Britain remains in Brexit limbo
04/10/2016
Today’s economic results reveal that the economy fared much better than predicted immediately after the Brexit vote, with the services sector...
A view from MPA - Alex Mellor Founder of Medley Academy
22/08/2016
My passion in life is developing the skills of young people & creating amazing opportunities for them. There are two sides to this for me. Social...
Its all about the people
17/07/2016
People increasingly believe that the media industry is all about technology. They’re wrong: it’s all about the people. In my job as chief...