The MPA Blog

Sue Benson, MD of The Market Creative, considers three ways consumer behaviour is changing and what brands and retailers need to be aware of. Shifting...

Father Critmas is back at it again, and this time he’s starring in his own music video.#MerryCritmas, the global advertising initiative where senior...

A new era of advertising is dawning as the Committees of Advertising Practice is developing a new rule to curb archaic and harmful gender stereotypes....

Marcus Hadfield, Chief Strategy Officer for mobile technology company Apadmi, looks at how technology has changed the retail landscape over the last 18...

We'd like to invite all of our members who enjoy getting out on their bikes to join us for the first in our Charity Bike rides. The ride will be a...

In our latest report 'Top Trends Driving Consumer Behaviour' we took a deep dive into behavioural economics to help marketers create meaningful...

Although there was very little on business taxation in the Chancellor’s Budget speech, there was a recognition of the contribution tech companies...

If you haven’t already heard of the upcoming GDPR (General Data Protection Regulation), well, let us salute you. It seems to have become a bit of...

Back in February there was a fair bit of criticism of the Northern Powerhouse Conference – not just for the lack of speakers, but for what seemed...