MPA Awards Winners 2018

The MPA Blog

News and views from our members and the wider Manchester communications community.

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How we can improve gender equality in advertising
A new era of advertising is dawning as the Committees of Advertising Practice is developing a new rule to curb archaic and harmful gender stereotypes....
Retail Report Recap - How a Retail Mobile App Adds Value in 2018
Marcus Hadfield, Chief Strategy Officer for mobile technology company Apadmi, looks at how technology has changed the retail landscape over the last 18...
MPA Charity Bike Ride - 6th September
We'd like to invite all of our members who enjoy getting out on their bikes to join us for the first in our Charity Bike rides. The ride will be a...
Top Trends Driving Consumer Behaviour
In our latest report 'Top Trends Driving Consumer Behaviour' we took a deep dive into behavioural economics to help marketers create meaningful...
The Budget - Impact on Tech Companies
Although there was very little on business taxation in the Chancellor’s Budget speech, there was a recognition of the contribution tech companies...
What you need to know about the GDPR
If you haven’t already heard of the upcoming GDPR (General Data Protection Regulation), well, let us salute you. It seems to have become a bit of...
A Peoples Powerhouse - people as well as place regeneration for the North
Back in February there was a fair bit of criticism of the Northern Powerhouse Conference – not just for the lack of speakers, but for what seemed...
Spring Budget - Boosts for some, but are our entrepreneurs footing the bill?
“Philip Hammond has vowed to give the UK a “strong and stable platform” for Brexit negotiations as he delivered his first spring Budget....
The Writing Story Project
The Writing Story Project was cooked up in my kitchen at home, one afternoon when my brother and his kids came round to visit. I had left my old typewriter...
How to digitally transform your business
Digital transformation is the adaptation of a digital strategy and ensuring the implementation of that strategy is integrated into your business. It can...