MPA Awards Winners 2018

On The Edge Digital Conference

On The Edge Digital Conference
Date:04/06/2014
Starts:09:00
Location:Radisson Blu Edwardian Hotel, Free Trade Hall, Peter Street, Manchester, M2 5GP
The On The Edge Digital Marketing conference is back, better than ever, and coming to Manchester on 4th June 2014. We have some exciting things in store and with confirmed headline speakers from Mediacom and Yelp. With a special session on Millennial Marketing - you are in for a treat!

Tickets start from £95 - book yours now! http://ontheedgelive.co.uk/manchester/

What you'll learn:
Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:

Case Study with Rosie Akenhead, Manager of Local Business Outreach at Yelp
Online Reviews - a Yelp Case Study
- Learn top tips on marketing a business for free; what can you do on a budget of £0?
- How to respond to reviews and comments about your business online: both positive and negative
- 101 with a leading consumer review site: ask all the questions you have with regard to your (or your clients!) online reputation
- Statistics on consumers in the UK and how they spend money and search for businesses online
- Understand why community and mobile are key to a successful business

Mobile Marketing with Jon Hook, Head of Mobile - International at Mediacom
Matching your content to your marketing plan
- Where to start on mobile?
- Your mobile audience
- Delivering engaging experience on mobile
- Mobile production/creative/design
- How do this all fit together
- How does mobile integrate with other marketing channels

Millennial Marketing with Natalie Waterworth, Co-founder, Talented Heads
Marketing to Millennials: Ten ways to make the Me Me Me Generation notice You.
- Millennials are fickle in their buying habits, but there is method to the madness
- How to make millennials notice you over all of the other noise out there
- Convert attention from millennials into sales
- What not to say when attempting to woo millennials

SEO / Search with Sam Haddadi, Director at Digital Clicks
- The importance of reputation on SERPs
- How to create great content for search & social
- How to get more from your users

PPC with Alistair Dent, Director of Paid Media at Periscopix
Advanced Targeting in Search: From Keywords to Audiences
- Learn about the latest targeting mechanisms available in paid search.
- Understand how audiences interact and how to combine broad strokes with extreme granularity.
- Hear success stories and be shown exactly how to replicate the best aspects of what advertisers have done before, while avoiding the pitfalls.
- Be able to analyse their own audiences and put together a targeting plan.

Influencer Marketing with René Power, Business Development Director at BDB
Creating a buzz through others - b2b influencer marketing in 45 minutes
- What is influencer marketing? Background to terminology, how it works and how brands can benefit
- Identifying influencers - understanding different types of influencer, identifying and rating them
- Creating an influencer marketing plan
- Setting out to make enduring connections
- Measuring influencer marketing effectiveness - attributing ROI.

Email Marketing with Lee Chadwick, MD of CommuniGator
Email marketing best practice and why you should be investing in marketing automation
- Dealing with the F'in Email
- Why your email only has 2 seconds to live
- Making the move to marketing automation

RWD with Tom McCambridge, Account Director at Headland
- What is responsive design and how it can benefit your organisation
- The design process and tips for approaching responsive projects
- Developing a content strategy in a multi-device world
- Why performance matters and how to optimise for it
- How to ensure future friendliness with a device agnostic mindset

Social Media with Andrew Williams, Digital Marketing Manager, Koozai
Putting Yourself In Front Of The Right Audience
- How to set up your social profiles
- How to actually find your audience
- What to do once you have found them
- How to give them what they want and more
- How to give them a reason to stay

What else?
- Network with fellow business professionals from some of the UK?s biggest brands
- Enjoy a sumptuous lunch and as much coffee as you can handle in the heart of Manchester
- Earn CPD points
- A guaranteed seat for every speaker session
- Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

Don't miss out book today! http://ontheedgelive.co.uk/manchester/