MPA Awards Winners 2018

New TV Advertising

New TV Advertising
Date:29/05/2014
Starts:14:00
Ends:17:00
Location:iBurbia MediaCity, The Greenhouse, MediaCityUK
Overview:
An afternoon workshop examining the future of TV advertising as new technologies sweep the consumer video landscape! Delivered at the unique iBurbia Studios MediaCity, the session is a hands-on experience using a full suite of consumer TV systems and devices are used to demonstrate the current state of play in TV advertising. There is a Manchester Digital Members Discount available for this session. This event can be coupled with the Current TV Advertising event above to give a full-day workshop into the evolving TV landscape and its advertising implications.

Decipher's Antenna workshops are a unique series of events that combine insight and analysis with hands-on experience of new devices and services to examine different aspects of our evolving digital future. In this Antenna workshop we will be examining the future of TV advertising as new technologies sweep the consumer video landscape!

The session is delivered at iBurbiaStudios MediaCity where a full suite of consumer TV systems and devices are used to demonstrate the current state of play in TV advertising across all devices and services. Using these devices the sessions looks at the new advertising formats, data, 2nd screen opportunities, addressability and web convergence in the new TV landscape.

The session includes an independent review of newly emerging systems like Sky's AdSmart and Virgin's VOD targeting as well as looking at the ad programmes appearing on Smart TVs and games platforms such as Xbox
As part of this session we look at Decipher's work forecasting the next stage of evolution in TV advertising, and examine the issues raised by the increasing convergence of TV with web marketing techniques. Within the session we look at likelihood of web concepts such as programmatic buying, RTB and auctions to merge with mainstream TV advertising.

Key Points About The Session:
- Sessions are delivered as a joint venture between Decipher experts and iBurbia
- A combination of hands-on experiences and structured educational insight
- Uses iBurbia's live systems to demonstrate the evolution of TV advertising
- Insight and analysis based on Decipher's review of market changes
Who Should Attend:
- Anyone working in TV or digital advertising
- TV planners and buyers in media and creative agencies
- Video planners and buyers from digital agencies
- Brand marketers from internal client teams
- Channel and/or programme marketers from broadcast channels and platform marketing teams

This afternoon session can be coupled with the 'Current TV Landscape' workshop in the morning, to create a unique one-day programme.

To book: http://www.eventbrite.co.uk/e/new-tv-advertising-iburbiamediacity-tickets-10170096031?aff=eorg

MPA DISCOUNT: MPA members get 25% of the ticket price by typing MPA2014 into the discount code box.

If you'd like to learn more about how Decipher's Antenna Programme can help you contact lloyd.mason@decipher.co.uk