MPA Awards Winners 2018

MPA Express Academy: Advanced Creative Briefs *POSTPONED*

MPA Express Academy: Advanced Creative Briefs *POSTPONED*
Location:MediaCity UK

You're a senior account planner or account handler who is regularly writing briefs and in need of inspiration or wishing to upgrade your creative brief writing skills.

This half day course will give you the opportunity to refresh your approach to creative brief writing, reminding you of basic good practice but also spending much more time focusing on those areas that can distinguish a good brief from a weak one.

With this half day course, you'll gain:
- A fast track into 'insight mining'- including how insights can be used to maximum effect within a creative brief and some new and improved resources.
- Some new ways to think about the audience, and bring them to life.
- A focus on how to develop a strong proposition; teach you a number of tools for proposition generation, and also how to evaluate alternatives.
- A look at a range of creative brief formats in case you're thinking your brief is dull.

The course is full of 'live' examples to ensure you apply the skills learned throughout the session. You will leave with improved skills and confidence to write even more inspiring creative briefs.

Cost: £180 + VAT per person for MPA members. £210 + VAT per person for non MPA members

For whom: Senior client services and account directors, account
planners and digital planners.