MPA Awards Winners 2018

MPA Big Debate: 'Social or Anti-Social Media?' *SOLD OUT*

MPA Big Debate: 'Social or Anti-Social Media?' *SOLD OUT*
Location:Neo, Charlotte Street, Manchester M1 4ET
The next in the highly successful MPA Big Debate series throws the issue of Social Media under the spot light. Fake news, fake numbers, Kylie Jenner Tweets - we’re all over it in this one.

Bringing together representatives from Media, Creative, Digital, PR and Social specialists, this will be a chance to debate a wide range of issues – from the effect of fake news on brand reputation, to who should own the clients’ social content agenda.

We’ll also be sharing real news and real numbers; looking at some social success stories delivered by Manchester agencies over the last 12 months.

To help develop the debate, we have some true social advocates from across our sector, to share some of their case studies and discuss how effective they have been and why. We’ll also put a number of challenging questions to them... and our audience... so that we end the session more informed, and hopefully more than a little inspired to go off and create some amazing, commercially successful campaigns for ourselves.    

Our panel:

Laura Weightman, Head of Social at multi-award winning Tangerine. Laura works with an award-winning team, scooping up over eight national social media awards in 2018, through the delivery of impactful, results driven campaigns for clients such as Iceland Foods, M&S Bank, The Range, Pizza Hut Restaurants and Ideal Standard. Laura has over ten year’s experience working for integrated creative agencies, across a diverse range of sectors, but her true passion lies in building brands. Having worked with some of the world’s leading brands, including Nestle, Mastercard and Aviva she believes that in an increasingly ‘social world’ the role of Social Media, should not be underestimated.

Gavin Johnson, MD of JOE Media – the fastest growing media company in Europe in 2017. Gavin joined JOE in September 2017 from AOL UK. Joe is a premium male-focussed publisher, devoted to producing 100% original content and has a rapidly growing and highly engaged social audience of over 10 million. He successfully merged together the AOL, Microsoft and Millennial Media sales teams into one market leading, award winning unit.  He led the brand, programmatic, branded content and client teams across The Huffington Post, Engadget, TechCrunch, MSN, Skype and Xbox.  Gavin also presents and contributes at industry thought leadership events such as the IAB Upfronts, The Drum 'Programmatic Punch' and Ad Week Europe.

Laura Thomas, Head of Digital Media Strategy, MediaCom. Laura comes from a PR and digital advertising background and is now Head of Digital Media Strategy at MediaCom North, creating digital strategies for clients that encompass paid social, display, online video and digital partnerships, she’s also responsible for the Paid Social product and team. Laura works on clients like Money Supermarket, Missguided, New Balance and the Royal Bank of Scotland across digital brand and acquisition activity. In previous roles, she has specialised in social media strategy and analytics and has worked with a variety of B2B and consumer brands on national, pan-European and global campaigns. She has also provided consultancy, training and mentoring to some of the country’s top creative agencies and businesses.

Julie Chadwick, Director at BJL. Julie has responsibility for the agency’s social and PR offer, as well as the ongoing development of its suite of integrated services. She brings over twenty years’ experience in marketing communications from both client and agency side, advising some of the UK’s biggest brands. She joined BJL from The Co-operative Bank, where she headed up their public affairs and campaigning team. She was previously global marketing and communications director at Manchester Business School and held a number of senior positions in corporate affairs at Tesco. During her time in agency, Julie was a board director at Euro RSCG, joining from Fishburn Hedges, where she was an associate director.

The debate will be once again Chaired by Christian James, MD The IF agency and hosted by Big Debate series sponsor, Bruntwood.

*Now sold out* We look forward to seeing you there. If you can no longer make it and have a ticket please release it as there is now a waiting list. Thanks.

MPA team