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MPA Big Debate: 'Does Creativity need a Conscience?' *Date change*

MPA Big Debate: 'Does Creativity need a Conscience?' *Date change*
Date:24/01/2019
Starts:18:00
Ends:20:00
Location:Neo, Charlotte Street, Manchester M1 4ET
Advertising has been seen by some cynics over the years as simply selling people stuff they don’t actually need. But in today’s era of heightened awareness and transparency, more brands appear to be selling their attitudes, beliefs and causes than their ‘stuff’.

So does creativity need a conscience to persuade the modern consumer? Do we need to believe in the brand these days before we will buy the product? Or is all this do-goodery a smokescreen for those without a compelling product or service benefit?

On Thursday 24th January, the next MPA Big Debate, sponsored by Bruntwood, will bring together agencies and brands to discuss how and why campaigns are increasingly taking a stance on issues from plastics to ‘mansize’…..and what we can all learn from them.

We are delighted to announce our panel panel of industry luminaries, chaired once again by MD of IF Agency and Chair of MPA Christian James:

Paul Wheeler - Corporate Communications Director, Kellogg’s UK & Ireland

Paul is the corporate affairs leader for the UK and Ireland division of international cereal and snacks giant, Kellogg’s. Paul and his team are responsible for managing the reputation of Kellogg’s with all stakeholders and bringing to life and communicating the company’s social purpose to tackle hunger and food insecurity. Day-to-day that means executing public relations campaigns in support of the company’s corporate agenda, employee engagement communications, crisis, issue and media management, public affairs and organising its signature school breakfast club corporate social responsibility programme.

Rick Gutteridge - MD, Smoking Gun

With over 15 years Public Relations and communications agency experience, Rick has helped to build and protect the reputations of some of the best known consumer brands around, including Red Bull, Jaguar, Persil and The North Face. A media geek from a young age (he blames his writer Uncle), his career has seen him land front page client coverage in titles as diverse as the Guardian and Daily Star, deliver stunts that have become internationally famous and start Twitter trends from the iPhone invariably glued to his hand. Ask him about playing beach football in Dubai with Eric Cantona, pitching to Miss Costa Rica in a swimming pool in Miami, retiring Olympic medal winners or swapping shirts with Bear Grylls. Don’t ask him to measure your PR impact via AVE nor about which football players he’s helped keep out of the press. He co-founded Smoking Gun in 2010 to build an intelligently creative agency that makes a measurable difference to its clients and staff and with seven straight years of double digit growth and 30 leading industry awards on the shelf things are going to plan.

Richard Pearson - Creative Director, BJL

Richard started his career at BJL learning his craft there, then after gaining experience with a wide range of national and international clients at other agencies, he rejoined BJL becoming Creative Director. With experience, and awards, in every type of media from TV to poster and social to PR, he’s create modern integrated campaigns for clients such as Ronseal and Coop Bank which all come from one central rally cry.

Stewart Hilton – Co-Founder and Creative Partner at ZEAL Creative

Stewart has been creating brand activation campaigns for some of the world’s biggest FMCG brands for over 20 years. Through his work on Nestlé, Kellogg’s, Pringles, Nescafé and Quorn he has an ‘under the bonnet’ view of what creates mass consumer action and just as importantly, what doesn’t.

Nick Entwistle - Creative Director and Founder of the Bank of Creativity

Nick works with agencies and brands to create compelling content to engage their audiences and generate big interest in their product or service. His campaign to help to encourage donations for Neuroblastoma sufferer Isabella went viral with 30 million views across social media, reaching national press and TV news. He also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1. Nick has 40,000+ followers on social media, including the community user-generated content platform One Minute Briefs which encourages instinctive creativity. Nick has won a variety of awards including Grand Prix at the Roses and was named as one of the people of the year in The Drum’s New Years Honours List in 2018.

Come grab a glass of wine and join us at Bruntwood’s fabulous NEO building on 24th January 2019, from 6pm til 8pm.

Tickets are free and always go quickly, so please book your place. https://www.eventbrite.co.uk/e/mpa-big-debate-does-creativity-need-a-conscience-tickets-52307049794

MPA team