MPA Awards Winners 2018

MPA Big Debate: 'Does Creativity need a Conscience?' *Date change*

MPA Big Debate: 'Does Creativity need a Conscience?' *Date change*
Date:24/01/2019
Starts:18:00
Ends:20:00
Location:Neo, Charlotte Street, Manchester M1 4ET
We’ve had to change the date for the next MPA Big Debate due to unforeseen circumstances. The new date is Thursday 24th January 2019. If you have already booked and can make the new date you don't need to do anything. If you have booked and can't make the new date, please cancel your ticket through eventbrite www.eventbrite.co.uk. If you haven't booked and would like to join us please book your tickets here https://www.eventbrite.co.uk/e/mpa-big-debate-does-creativity-need-a-conscience-tickets-52307049794

Advertising has been seen by some cynics over the years as simply selling people stuff they don’t actually need. But in today’s era of heightened awareness and transparency, more brands appear to be selling their attitudes, beliefs and causes than their ‘stuff’.

So does creativity need a conscience to persuade the modern consumer? Do we need to believe in the brand these days before we will buy the product? Or is all this do-goodery a smokescreen for those without a compelling product or service benefit?

On Thursday 24th January, the next MPA Big Debate, sponsored by Bruntwood, will bring together agencies and brands to discuss how and why campaigns are increasingly taking a stance on issues from plastics to ‘mansize’…..and what we can all learn from them. 

Come grab a glass of wine and join MPA Chair, Christian James, as he hosts another panel of industry luminaries at Bruntwood’s fabulous NEO building on 24th January 2018, from 6pm til 8pm.

Tickets are free and always go quickly, so please book your place here https://www.eventbrite.co.uk/e/mpa-big-debate-does-creativity-need-a-conscience-tickets-52307049794

MPA team