MPA Awards Winners 2017

MPA Big Debate: 'Brand Trust'

MPA Big Debate: 'Brand Trust'
Date:25/07/2018
Starts:18:00
Location:Neo, Charlotte Street, Manchester M1 4ET
MPA Big Debate just got bigger! Reserve your seat - https://www.eventbrite.co.uk/e/mpa-big-debate-brand-trust-tickets-47019956957

Back by popular demand, our summer debate turns the heat on Brands. Hosted by our Chair, Christian James MD of the IF Agency and sponsored by Bruntwood, this one guarantees an inspiring debate involving a panel of top flight marketeers and brand owners.

Joining us on the panel, we are delighted to have:

Joining us on the panel, we are delighted to have:

Jamie Dodds, Head of Marketing for BBC Children’s -
Jamie oversees the brand strategy and creative campaign delivery for CBBC and CBeebies. He has been with the BBC for over eight years, and during this time has held marketing roles for a range of brands including BBC Three, Radio 1 and BBC iPlayer. Jamie started his career at Channel 4 Television, where he worked as part of the marketing team for Entertainment, Comedy, Drama and E4.

Caroline Sanger-Davies, Director of Marketing, Chester Zoo -
Caroline has had an extensive career in marketing, communications and fundraising with directorship roles in arts and educational establishments. Following five years as a freelance consultant, she joined Chester Zoo in 2012 as Head of Marketing, completed an MBA, and moved up to the newly created role of Director of Marketing, responsible for marketing, sales, events, fundraising, membership and PR. Caroline has a particular interest in reputation management and brand.

Chris Garratt, Founder, Bert
Chris is an experienced brand strategist and consults for adidas and EY across EMEIA, and closer to home for Bruntwood, LadBible and Manchester University. After a decade in consultancy, Chris founded Bert in 2011. Within the agency’s first year, Chris helped win campaigns for the V&A, National Science Museum and JD Sports. The agency has since built a reputation for developing brands with a strong ethical stance, authentic narrative and a fearless approach to creativity.

Brands in the UK are facing a crisis of trust -
According to the Reputation Institute’s RepTrak report, trust in brands to ‘do the right thing’ dipped by a whopping 10% in 2017. Meanwhile just 38% of consumers said they were prone to recommending brands, a fall of 7%. The loss of public trust in institutions, from Government to Banks, has been well documented. Are the same social and economic forces now eroding the foundations of trust upon which brands are built? What can we learn (or avoid) from the likes of Uber, Delta Airlines or Ryan Air?

Is technology to blame ... Or does Amazon’s leap forward in the trust stakes suggest it’s a solution? In the next of the MPA’s Big Debate series, we are bringing together guardians of some of the UK’s biggest brands, to discuss with you how they are tackling the issue – sharing insights about when they got it wrong as well as when they got it right!

Join us at Bruntwood’s NEO building Wednesday 25th July, for what is going to be a lively, inspiring and vital debate – all washed down with a wine or two among colleagues and friends from across Manchester’s media, digital and creative community. Free thinking. Free drinking... No wonder there's always a full house!

Book your tickets now here https://www.eventbrite.co.uk/e/mpa-big-debate-brand-trust-tickets-47019956957

MPA team