On Thursday, December 1st Manchester Digital will be holding the second in its series of 'Content Creator Sessions' focusing on gamification and location based services
Gamification is applying game design thinking to non-game applications to make them more fun and engaging. According to a 2011 Gartner Research Report it is estimated that by 2015, more than 50 percent of organizations that manage innovation processes will gamify them.
Founder of Matmi Jeff Colghlan will explore the theory that gamification is an extremely effective ploy to pull in (and keep) clients and build brand loyalty.
Andy Nugent, Director of mobile software company Ravensoft will also give his views about the future of mobile in advertising and gaming and the technologies they think will really take off in the next few years.
The event will finish with drinks and networking. To reserve you place please click on http://gamificationevent.eventbrite.com/
