MPA Awards Winners 2018

*FULLY BOOKED* Creative and Digital Manchester: 'A Collaboration Conundrum' - A live brief event in association with XYZ Events and MPA

*FULLY BOOKED* Creative and Digital Manchester: 'A Collaboration Conundrum' - A live brief event in association with XYZ Events and MPA
Location:HOME, 2 Tony Wilson Place, Manchester, M15 4FN
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One thing you can’t knock Manchester for is a lack of ambition. The famous Mancunian swagger has never been more evident than its growing creative and digital scene. 

With cumulative £500m of digital and creative infrastructure investment in Manchester, a proven start-up ecosystem and a pledge for Manchester to become “the UK’s number one city for digital”, we certainly talk a good game. We even have a direct flight to San Francisco to boast of now.

No-one is doubting that the passion is here, but are we working together to achieve this? Like, really together? Collaboration in its truest sense? 

Join us for a panel debate, discussion with digital and creative business leaders in the city and live brief with networking and drinks, where we hope to discuss and solve ‘Manchester’s Digital & Creative Collaboration Conundrum’. We will end the evening with a joint manifesto on how we can all work together to realise Manchester’s bright future and full potential in this growing sector.

Venue: HOME, Tony Wilson Place, Manchester
Time: 6pm

This FREE event is brought to you by a partnership between XYZ and the MPA

Running order -

18:00 Drinks & networking
18:30 Welcome from event chair – Dan Nolan, Chair, MPA
18:35 Welcome from XYZ – Chris Reay, Allied London
18:40 Panel discussion & live brie
19:45 Networking (bar will be available)
20:30 Event close

We are keen for members of the audience to participate in the discussion throughout the event. The aim of the event is to end with a joint manifesto of how we can all work together to realise Manchester’s bright future and potential in this growing sector.

Filming and Photography -
Please note that this event will be filmed and photographed for publicity purposes. Please advise if you do not wish to take part in this activity.

Speaker biographies -

Sam Booth, Deputy CEO, pro-manchester
pro-manchester is the largest Business Development organisation in Greater Manchester and the North West. Creative pro-manchester runs a programme of initiatives designed to help members engage with the Creative, Digital and Media Sector. As Deputy CEO, Sam manages all of the organisations corporate engagement as well as all existing key partnerships and member relationships. Sam oversees the development of the sector group programme whilst developing the pro-manchester media forum, Newsroom and managing the day to day running of the business. Sam is also a Trustee on the board at Forever Manchester - a charity that helps to fund thousands of community groups and projects across the Greater Manchester region.

Michael Hall, CEO and Co-founder, CyberKudos
CyberKudos is a new, innovative digital recruitment organisation soon to launch IT (CyberKudos was co-founder by the Global Digital Director of M&S, Marcus East, previously of Apple. During his career Michael has worked with some of world’s leading brands and continues to advise up-and-coming tech start ups in the North West. Michael is very much a part of his local technology community, co-organsing events such as Manchester Tech Nights. He also advises local colleges and schools on how and which digital skills should be taught in the academic syllabus.

Christian James, MD, The IF agency
Christian is MD of The if agency, an award winning insight led creative agency in Manchester he set up in 2006. The agency delivers data analytics, brand ideas and multi-channel integrated campaigns for brands including Greene King, NEXT, and Princes Foods. With over 20 years experience in the UK and Australia, he has picked up IPA Effectiveness Awards and was a board director at TBWA. Christian is also a member of the MPA Operational Board.
Katie Peate, Head of Digital, Creative and Technology Growth, Business Growth Hub
Katie joined Business Growth Hub earlier this year, leading the team to support Greater Manchester businesses to develop their digital strategies, embrace innovation and use technology to grow. Katie was previously with digital consultancy Reading Room, where she was the youngest person to be appointed to the Managing Board of Directors. She has delivered creative strategies for the Arts Council England, Big Lottery Fund, and University of Manchester and was voted in the top three of The Drum’s digital ‘50 under 30’.

Mark Varley, Managing Partner, Head of Havas Media Manchester
Mark joined Havas to launch the new Havas Media Manchester office as part of Havas Village in October 2015.  His role is to build the next generation of agency, building meaningful connections for clients in a world turned on its head by digital disruption.
Mark is an experienced digital leader. His digital career started in 1997, working for the first 10 years in London at agency start-up Media21 and then at Interpublic Group as Head of Digital at Universal McCann and Initiative. He moved back to his native Manchester in 2007 to lead MEC Interaction, driving digital growth and building a European technology hub at the agency.
He has a passion for all things digital and has been a big advocate for the development of digital skills and digital talent in the region.


This event takes place on the 2nd floor, event space at HOME, Tony Wilson Place, First Street, Manchester.

Deansgate-Castlefield is the nearest Metrolink stop, less than 5 minutes walk from the venue. Deansgate and Oxford Road tail stations are both less than 5 minutes walk.

The nearest car park is Q-Park at First Street (M15 4FN). HOME visitors receive a 20% discount on parking (validate your ticket or show a receipt from our cafe and bar in the venue).