THE FEED: Implementing Technology

The Feed:
The web industry is in a constant state of beta. Always evolving and changing. So every second Monday at The Castle, we'll be debating issues in the tech/ web/ digital/ design industries. No holds barred, we aim to find out what industry experts really think.
http://twitter.com/ThisisTheFeed

Implementing technology: It’s all gone too far:
We’re all trying to push new technology. Whether it’s sticking a QR code in the digital strategy, embedding an RFID tag into our marketing campaign or advising clients to use The Cloud when running their business. “It’s a great piece of technology. it’s brill for PR! Be a trail blazer” The industry says, but what are the real risks and benefits to using new technology in business?

  • Do your target audience really use this stuff?
  • What are the REAL PR benefits?
  • Does it enhance your brand image?
  • Does it interfere with creativity?
  • Should clients be more open to new technology?
  • Is it good to experiment?

Drink, eat and debate the issue with our expert panel at The Feed. The Castle Hotel, Manchester from 6:30 Monday 9th May.
 
Chaired by Hugh Garry, Senior Producer at the BBC specialising in digital creativity across BBC Audio and Music @Huey
 
Panellists include:
Simon Wharton, MD of award winning digital marketing agency PushON @Psychobel @PushONLtd
Mark Cadwaladr, Digital Technology manager for PZ Cussons @markcadwaladr
John Delacruz, Award Leader of BA Advertising and Brand Management at Staffs Uni @Johndelacruz
Tom Cheesewright, technology consultant and commentator, and co-founder of marketing software company CANDDi @bookofthefuture

Register here: http://itsallgonetoofar.eventbrite.com/

Date: 
May 9, 2011
Location: 

The Castle Hotel
Oldham Street
M4 1LE Manchester
United Kingdom
from 6:30 PM - 9:30 PM